Climaty AI secures $2 million to accelerate sustainable marketing with Agentic AI

Dubai-based startup Climaty AI recently secured $2 million in early-stage funding, aiming to speed up the development of its sustainable marketing tech solutions powered by Agentic AI. The funding round was led by Turbostart, a well-known venture capital and accelerator fund with a global reach, and it also included participation from AI experts and angel investors. Founded in 2024 by Neel Pandya—who has a solid background in AI-driven marketing technology—Climaty AI’s goal is to transform digital marketing by weaving carbon-conscious processes right into campaign planning and execution.

Climaty AI’s platform, called the Agentic AI ecosystem, offers an end-to-end marketing solution that automates everything from planning and content creation to optimisation and measurement—all while keeping sustainability front and center. What’s cool about this technology is that it blends climate awareness with traditional marketing tech (martech), allowing marketers to track carbon emissions across various channels—digital, social, print, outdoor—and use those insights to lower their overall carbon footprint. The startup’s unique AI agents work in real time, constantly fine-tuning campaigns to strike a balance between environmental impact and marketing performance.

The approach is pretty innovative because it combines three major steps—measurement, optimisation, and offsetting—into a smooth, integrated workflow. This makes it easier for brands not only to cut down on their environmental impact but also to keep or even improve their campaign results. Climaty AI has already run pilot projects across different sectors such as edtech, consumer healthcare, automotive, and CPG products, showing just how versatile and effective its solutions can be.

Neel Pandya, who’s leading the charge as CEO, brings nearly 20 years of experience. He’s previously held leadership roles at notable companies like L’Oréal, Vodafone, and GroupM. His most recent position was as CEO of Pixis in the Asia-Pacific region—a martech company powered by AI—where he helped scale the company into a global brand valued at $225 million. With his deep knowledge of marketing tech and AI, Pandya is uniquely positioned to meet the rising demand for smart, sustainable advertising tools.

The new investment will help Climaty AI further develop its Agentic AI technologies and push ahead with international expansion plans. They’re targeting markets in Asia-Pacific, Europe, the UK, and North America—regions where companies are increasingly aware of climate issues and eager for sustainable solutions. Industry analysis supports this, pointing out that AI platforms at the application layer—like Climaty—are attracting serious investor interest. For example, Inc42’s 2025 report on India’s AI ecosystem notes that over $1.2 billion has been invested in these kinds of startups in the past five years, with agentic AI being one of the top themes among early 2025 investor priorities.

This expansion feels timely, considering the global shift toward greener marketing practices. The startup addresses common inefficiencies in advertising spending by incorporating carbon-conscious metrics into media planning and campaign execution. Not only does this help brands stay compliant with tightening environmental regulations, but it also appeals to consumers who are increasingly concerned about corporate responsibility on climate issues.

By making use of its Agentic AI tech, Climaty AI can automate many manual tasks involved in media planning, allowing agencies and brands to run campaign workflows more quickly and efficiently. Automation lowers operational costs and reduces waste, all while aligning campaigns with net-zero goals or raising carbon awareness. Their system employs multiple AI agents that oversee every phase—from strategy formulation to on-the-fly optimisation—making it stand out from typical marketing platforms.

As businesses worldwide pay more attention to sustainable marketing, Climaty AI’s blend of advanced tech and environmental responsibility puts it in a strong position. Its comprehensive approach—covering measurement, optimisation, and offsetting emissions—provides a clear pathway for brands to perform well while also caring for the planet. With its fresh round of funding and ambitious global plans, the startup is set to become a notable figure in the CliMarTech space—climate plus marketing technology—particularly as it expands into the UAE and other markets that are actively pushing for more climate-conscious business practices.

Source: Noah Wire Services