9:25 pm - February 14, 2026
**Dubai**: Renowned DJ David Guetta has launched the ‘Speed of Light’ campaign at the Mohammed bin Rashid Al Maktoum Solar Park, featuring a spectacular performance alongside Porsche’s latest electric models, highlighting innovation and sustainability in music and automotive technology.
In an innovative promotional campaign titled “Speed of Light,” renowned French DJ and producer David Guetta has transformed the picturesque landscape of the Mohammed bin Rashid Al Maktoum Solar Park near Dubai into a vibrant stage for a visual and auditory experience. The campaign, launched in collaboration with Porsche Middle East and Africa, showcases Guetta’s Future Rave Remix of “Titanium” while featuring the company’s latest electric vehicle models, the Macan Turbo and Taycan Turbo GT.
The solar park, notable for being one of the largest in the world, houses over two million solar panels and the tallest solar tower globally. It serves as a fitting backdrop for Guetta’s performance, which involves an impressive light show accompanied by the power and speed of Porsche’s electric vehicles. The campaign film presents a unique blend of technology and music set against the sun-soaked serenity of the park.
Highlighting the specifications of the featured vehicles, the Macan Turbo boasts an output of up to 639 horsepower, accelerating from 0 to 100 km/h in merely 3.3 seconds. The Taycan Turbo GT, equipped with the Weissach Package, is currently the most powerful production Porsche, having set records on racetracks across continents. Fueled by the electric thrill of these models, the film captures them racing through the solar park amidst pulsating lasers, positioning Porsche as a leader in the high-performance electric vehicle sector.
Guetta expressed his enthusiasm for the collaboration, stating, “Porsche has always stood for emotion, performance, and pushing the limits, just like my music. Being part of this project has truly inspired me.” This partnership aims to blend the exhilarating world of music with Porsche’s commitment to innovation and sustainability.
Alongside the main promotional film, the campaign will also feature three behind-the-scenes episodes. These episodes will delve into the behind-the-scenes processes, including the advanced technology utilized during production, Guetta’s creative journey, and the solar park’s environmental goals.
Dr. Manfred Bräunl, CEO of Porsche Middle East and Africa, remarked on the significance of the Dubai solar park as a backdrop for the campaign, stating, “It aligns with our clear path towards sustainability.” The collaboration has garnered support from the UAE’s Ministry of Economy and Tourism and the Dubai Electricity and Water Authority, reinforcing not just Porsche’s technological ambitions but also the region’s commitment to clean energy and innovation.
“Speed of Light” encapsulates a thrilling confluence of design, music, and momentum, signalling a new era for Porsche as it embarks on its journey towards electrification, with David Guetta setting the soundtrack for its future.
Source: Noah Wire Services
- https://www.designscene.net/2025/03/david-guetta-porsches.html – This URL corroborates the details of David Guetta’s involvement in the ‘Speed of Light’ campaign, featuring the Porsche Macan Turbo and Taycan Turbo GT models at the Mohammed bin Rashid Al Maktoum Solar Park near Dubai.
- https://newsroom.porsche.com/en/2025/products/porsche-speed-of-light-taycan-turbo-gt-macan-turbo-electric-david-guetta-38940.html – This URL supports the information about the campaign’s setting, vehicles, and the collaboration between David Guetta and Porsche, highlighting the performance capabilities of the Macan Turbo and Taycan Turbo GT.
- https://www.drivingvisionnews.com/news/2025/03/25/speed-of-light-electrifying-spectacle-with-david-guetta – This URL confirms the visual and auditory elements of the campaign, including the dynamic presentation of the Macan and Taycan models amidst a laser light show.
- https://en.wikipedia.org/wiki/Mohammed_bin_Rashid_Al_Maktoum_Solar_Park – This URL provides additional context about the Mohammed bin Rashid Al Maktoum Solar Park, one of the world’s largest solar parks, serving as the backdrop for the campaign.
- https://www.porsche.com/world/en/models/macan/macan-turbo.html – This URL offers detailed specifications of the Porsche Macan Turbo, including its horsepower and acceleration capabilities, as mentioned in the campaign.
- https://www.porsche.com/world/en/models/taycan/taycan-turbo-s/taycan-turbo-gt.html – This URL provides additional details about the Taycan Turbo GT, including its performance and the Weissach Package, as highlighted in the campaign.
- https://www.designscene.net/2025/03/david-guetta-porsches.html – Please view link – unable to able to access data
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
9
Notes:
The article references a recent campaign titled ‘Speed of Light’ involving David Guetta and Porsche, indicating it is contemporary and not recycled news. Specific details about the collaboration with Porsche Middle East and Africa and the featured vehicles (Macan Turbo and Taycan Turbo GT) align with current automotive trends.
Quotes check
Score:
5
Notes:
Direct quotes from David Guetta and Dr. Manfred Bräunl are provided but could not be verified as original sources online. This suggests they may be exclusive to the narrative or not publicly documented prior to this piece.
Source reliability
Score:
6
Notes:
The narrative originates from Design Scene, a fashion and culture site. While it may cover lifestyle topics related to the event, it is not a primary news outlet known for automotive or musical coverage, which slightly reduces the reliability score.
Plausability check
Score:
8
Notes:
The claims about the campaign and partnership between David Guetta and Porsche are plausible, given Guetta’s previous collaborations and Porsche’s ongoing efforts in electric vehicles. The collaboration’s focus on innovation and sustainability aligns with both parties’ brands.
Overall assessment
Verdict (FAIL, OPEN, PASS): OPEN
Confidence (LOW, MEDIUM, HIGH): MEDIUM
Summary:
The narrative appears to be fresh and aligns well with current trends in electric vehicles and sustainability. However, verification of quotes and the source’s reliability are needed for higher confidence. Plausibility is generally strong, but without deeper primary sources, the verdict remains open.
