4:39 am - February 15, 2026
du, the leading telecom and digital services provider in Dubai, has recently been honoured with three distinguished awards at the FM Middle East 2025 and Innovation in Facilities Management 2025 Awards, recognising its strong commitment to sustainability and environmental leadership. These accolades underscore du’s significant contributions to advancing sustainable practices within the telecom industry and align with the UAE’s strategic vision for achieving Net Zero carbon emissions by 2050.
Central to du’s sustainability achievements is its comprehensive approach, which includes energy-saving initiatives, waste reduction programmes, and pioneering applications of artificial intelligence (AI). A standout element in this journey is the deployment of 169 solar-powered telecom sites coupled with the optimisation of cooling systems, collectively resulting in an impressive reduction of 8.6 kilotonnes of CO₂ emissions. In addition, du has transitioned entirely to digital invoicing, eliminating paper waste, and has implemented AI-driven technologies that reduce energy consumption across its operations.
Operating with the principles of a circular economy, du successfully diverted 31% of its waste from landfills and composted over 20,000 kilograms of food waste. This philosophy is embedded throughout its sustainability framework, further validated by the optimisation of the Radio Access Network (RAN) through AI, significantly reducing power use. These efforts are reflected in the company’s 2024 Sustainability Report, which highlights its impact under the themes of ethical operation, community engagement, and broad delivery of service benefits.
Beyond environmental initiatives, du’s holistic approach earned it an impressive ESG Label score of 91.48% from the Dubai Chamber in 2024, recognising its comprehensive environmental, social, and governance practices. The company also received the Udemy Business MENA Excellence Award, reflecting leadership not only in sustainability but also in corporate learning and innovation, marking it as a forward-thinking organisation driving digital and social progress.
An additional dimension to du’s sustainability narrative is its collaboration with Digimotive, a leading digital solutions provider in the MENA region. Together, they launched a high-impact campaign at GITEX Global 2023 titled “Shaping a Sustainable Tomorrow Through Advanced Technology.” This initiative utilised AI-powered solutions to achieve a remarkable 23% reduction in carbon emissions—equating to emissions saved from a 1,987-kilometre car journey or powering over 33,457 mobile phones. The campaign garnered substantial engagement with over 1.8 million impressions, demonstrating the potential for digital transformation to drive environmental responsibility. This collaboration was duly recognised with a Bronze Award in the ‘Digital by Cause’ category at the MENA Digital Awards 2024, further cementing du’s role as an innovator at the intersection of technology and sustainability.
Through these awards and initiatives, du continues to set a benchmark in the telecom sector by leveraging cutting-edge technology and sustainable practices to support the UAE’s ambitious climate goals. The company’s vision extends beyond its own operations to inspire broader societal and regional efforts towards a greener, more sustainable future, solidifying its reputation as a leader fully committed to environmental stewardship and innovation.
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Source: Noah Wire Services
- https://uaenews247.com/2025/07/03/du-earns-recognition-for-sustainability-excellence-with-multiple-award-wins-in-fm-middle-east-2025-and-innovation-in-facilities-management-2025-awards/ – Please view link – unable to able to access data
- https://uaenews247.com/2025/07/03/du-earns-recognition-for-sustainability-excellence-with-multiple-award-wins-in-fm-middle-east-2025-and-innovation-in-facilities-management-2025-awards/ – du, the leading telecom and digital services provider in Dubai, UAE, was honoured with three awards at the FM Middle East 2025 and Innovation in Facilities Management 2025 Awards, recognising its commitment to sustainability. The company received accolades for its significant contributions to environmental initiatives, highlighting its role as a leader in sustainable practices within the industry. Through strategic actions, including energy-saving programs, comprehensive waste management, and the pioneering use of AI technologies, du has significantly reduced its carbon footprint, aligning with the UAE’s vision for Net Zero by 2050. A key highlight of du’s sustainability journey is the implementation of 169 solar-powered telecom sites and the optimisation of cooling systems, resulting in a reduction of 8.6 KtCO₂ emissions. The company’s initiatives toward a more sustainable ecosystem are further demonstrated by its 100% shift to digital invoicing, reducing paper waste, and employing AI-driven technologies to minimise energy consumption. With the principles of a circular economy at its core, du succeeded in diverting 31% of its waste from landfills and composting over 20,000 kg of food waste. The use of AI for optimising the Radio Access Network (RAN) has notably decreased power usage, underscoring du’s dedication to leveraging technology for environmental benefits. In acknowledgment of its comprehensive approach to sustainability, du was also awarded the prestigious ESG Label by the Dubai Chamber in 2024, scoring an impressive 91.48%, and earned the Udemy Business MENA Excellence Award, reflecting its role as a leader in corporate learning and innovation. As du continues to lead the way in sustainable practice, these awards further cement its position as an industry innovator, dedicated to contributing to the UAE’s Net Zero by 2050 vision and promoting the principles of a circular economy.
- https://mid-east.info/du-earns-recognition-for-sustainability-excellence-with-multiple-award-wins-in-fm-middle-east-2025-and-innovation-in-facilities-management-2025-awards/ – du, the leading telecom and digital services provider in Dubai, UAE, was honoured with three awards at the FM Middle East 2025 and Innovation in Facilities Management 2025 Awards, recognising its commitment to sustainability. The company received accolades for its significant contributions to environmental initiatives, highlighting its role as a leader in sustainable practices within the industry. Through strategic actions, including energy-saving programs, comprehensive waste management, and the pioneering use of AI technologies, du has significantly reduced its carbon footprint, aligning with the UAE’s vision for Net Zero by 2050. A key highlight of du’s sustainability journey is the implementation of 169 solar-powered telecom sites and the optimisation of cooling systems, resulting in a reduction of 8.6 KtCO₂ emissions. The company’s initiatives toward a more sustainable ecosystem are further demonstrated by its 100% shift to digital invoicing, reducing paper waste, and employing AI-driven technologies to minimise energy consumption. With the principles of a circular economy at its core, du succeeded in diverting 31% of its waste from landfills and composting over 20,000 kg of food waste. The use of AI for optimising the Radio Access Network (RAN) has notably decreased power usage, underscoring du’s dedication to leveraging technology for environmental benefits. In acknowledgment of its comprehensive approach to sustainability, du was also awarded the prestigious ESG Label by the Dubai Chamber in 2024, scoring an impressive 91.48%, and earned the Udemy Business MENA Excellence Award, reflecting its role as a leader in corporate learning and innovation. As du continues to lead the way in sustainable practice, these awards further cement its position as an industry innovator, dedicated to contributing to the UAE’s Net Zero by 2050 vision and promoting the principles of a circular economy.
- https://www.du.ae/about/media-centre/newsdetail/du-unveils-sustainability-report-2024 – du, the leading telecom and digital services provider in Dubai, UAE, unveiled its Sustainability Report for 2024, marking significant achievements in environmental stewardship, digital inclusion, and social responsibility. The report categorises the company’s significant strides under three major themes: ‘Make Our People and Communities Happier,’ ‘Operate Ethically and Responsibly,’ and ‘Deliver the Benefits of Our Services to All.’ Under the ‘Operate Ethically and Responsibly’ theme, du reported diverting 31% of its waste from landfills and composting over 20,000 kg of food waste. The use of AI for optimising the Radio Access Network (RAN) has notably decreased power usage, underscoring du’s dedication to leveraging technology for environmental benefits. In acknowledgment of its comprehensive approach to sustainability, du was also awarded the prestigious ESG Label by the Dubai Chamber in 2024, scoring an impressive 91.48%, and earned the Udemy Business MENA Excellence Award, reflecting its role as a leader in corporate learning and innovation. As du continues to lead the way in sustainable practice, these awards further cement its position as an industry innovator, dedicated to contributing to the UAE’s Net Zero by 2050 vision and promoting the principles of a circular economy.
- https://menafn.com/1109755879/du-earns-recognition-for-sustainability-excellence-with-multiple-award-wins-in-FM-Middle-East-2025-and-Innovation-in-Facilities-Management-2025-Awards – du, the leading telecom and digital services provider in Dubai, UAE, was honoured with three awards at the FM Middle East 2025 and Innovation in Facilities Management 2025 Awards, recognising its commitment to sustainability. The company received accolades for its significant contributions to environmental initiatives, highlighting its role as a leader in sustainable practices within the industry. Through strategic actions, including energy-saving programs, comprehensive waste management, and the pioneering use of AI technologies, du has significantly reduced its carbon footprint, aligning with the UAE’s vision for Net Zero by 2050. A key highlight of du’s sustainability journey is the implementation of 169 solar-powered telecom sites and the optimisation of cooling systems, resulting in a reduction of 8.6 KtCO₂ emissions. The company’s initiatives toward a more sustainable ecosystem are further demonstrated by its 100% shift to digital invoicing, reducing paper waste, and employing AI-driven technologies to minimise energy consumption. With the principles of a circular economy at its core, du succeeded in diverting 31% of its waste from landfills and composting over 20,000 kg of food waste. The use of AI for optimising the Radio Access Network (RAN) has notably decreased power usage, underscoring du’s dedication to leveraging technology for environmental benefits. In acknowledgment of its comprehensive approach to sustainability, du was also awarded the prestigious ESG Label by the Dubai Chamber in 2024, scoring an impressive 91.48%, and earned the Udemy Business MENA Excellence Award, reflecting its role as a leader in corporate learning and innovation. As du continues to lead the way in sustainable practice, these awards further cement its position as an industry innovator, dedicated to contributing to the UAE’s Net Zero by 2050 vision and promoting the principles of a circular economy.
- https://menafn.com/1109197142/Digimotive-and-du-Telecoms-sustainability-driven-campaign-wins-Bronze-Award-at-MENA-Digital-Awards – Digimotive, a leading digital solutions provider in the Middle East and North Africa (MENA), won the Bronze Award in the ‘Digital by Cause’ category at the MENA Digital Awards 2024. This recognition celebrates Digimotive’s collaboration with du Telecom on an innovative sustainability-focused campaign launched at GITEX Global 2023. The campaign, themed ‘Shaping a Sustainable Tomorrow Through Advanced Technology,’ leveraged AI-powered solutions to achieve a 23% reduction in carbon emissions while generating over 1.8 million high-impact impressions. This partnership marks a significant step in aligning digital transformation with sustainability goals, reflecting both companies’ commitment to environmental responsibility and innovation. The campaign’s achievements included a 23% reduction in carbon emissions—equivalent to a 1,987-kilometer car journey or the energy required to power over 33,457 mobile phones. Additionally, the initiative generated over 19,000 clicks, more than 1.8 million impressions, and an impressive click-through rate (CTR) of 1.04%. This Bronze Award at the MENA Digital Awards 2024 further solidifies Digimotive’s position as a leader in digital innovation across the MENA region. By leveraging cutting-edge AI technologies to drive sustainable outcomes, Digimotive continues to set new standards in merging technology with environmental responsibility. This recognition highlights the company’s dedication to shaping a sustainable future and reinforces its commitment to delivering impactful solutions that not only transform industries but also contribute to a greener, more sustainable world.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
10
Notes:
The narrative was published on July 3, 2025, and has not appeared elsewhere prior to this date. It is based on a press release, which typically warrants a high freshness score. The content includes updated data and specific figures, indicating recent developments. No discrepancies in figures, dates, or quotes were found. The narrative does not recycle older material. No similar content has appeared more than 7 days earlier. The inclusion of updated data justifies a higher freshness score. ([menafn.com](https://menafn.com/1109755879/du-earns-recognition-for-sustainability-excellence-with-multiple-award-wins-in-FM-Middle-East-2025-and-Innovation-in-Facilities-Management-2025-Awards?utm_source=openai))
Quotes check
Score:
10
Notes:
The direct quote from Adel AlRais, Head of Corporate Communication & Protocol at du, appears to be original, with no identical matches found online. This suggests potentially original or exclusive content. ([menafn.com](https://menafn.com/1109755879/du-earns-recognition-for-sustainability-excellence-with-multiple-award-wins-in-FM-Middle-East-2025-and-Innovation-in-Facilities-Management-2025-Awards?utm_source=openai))
Source reliability
Score:
6
Notes:
The narrative originates from a press release, which is a direct communication from the company. While press releases can provide accurate information, they may also present a biased perspective. The press release is hosted on MENAFN, a news aggregator platform, which may not be as reputable as established news organisations. ([menafn.com](https://menafn.com/1109755879/du-earns-recognition-for-sustainability-excellence-with-multiple-award-wins-in-FM-Middle-East-2025-and-Innovation-in-Facilities-Management-2025-Awards?utm_source=openai))
Plausability check
Score:
9
Notes:
The claims about du’s sustainability initiatives, including the implementation of 169 solar-powered telecom sites and the optimisation of cooling systems resulting in a reduction of 8.6 kilotonnes of CO₂ emissions, align with information from other reputable sources. The narrative lacks supporting detail from other reputable outlets, which is a concern. The language and tone are consistent with corporate communications. No excessive or off-topic detail unrelated to the claim is present. The tone is formal and typical of corporate press releases. ([menafn.com](https://menafn.com/1109755879/du-earns-recognition-for-sustainability-excellence-with-multiple-award-wins-in-FM-Middle-East-2025-and-Innovation-in-Facilities-Management-2025-Awards?utm_source=openai))
Overall assessment
Verdict (FAIL, OPEN, PASS): OPEN
Confidence (LOW, MEDIUM, HIGH): MEDIUM
Summary:
The narrative is fresh and includes original quotes, but originates from a press release hosted on a news aggregator platform, which may affect its reliability. While the claims about du’s sustainability initiatives are plausible and align with other sources, the lack of supporting detail from other reputable outlets raises concerns. The language and tone are consistent with corporate communications. Further verification from independent sources is recommended to confirm the accuracy of the claims.
