4:31 pm - February 14, 2026
Dubai: Innovative UAE companies like Ducab and Bin Harmal Group are pioneering sustainable construction and manufacturing with recycled materials, renewable energy, and eco-friendly products, aligning profit with environmental goals and supporting the nation’s Energy Strategy 2050.
Amid a growing global focus on sustainability, recent discussions have spotlighted innovative projects that bridge the gap between eco-friendly initiatives and profitable industry practices. At a recent gathering, various attendees showcased examples of sustainable projects not only at a local level but also on an international scale, transforming green innovations into substantial economic contributors.
One prominent example is the Dubai Cable Company (Ducab), which has made strides in eco-conscious production strategies. Mohammed Ahmed Al Baloushi, a maintenance engineer at Ducab, highlighted the company’s exports to over 75 countries, offering environmentally friendly, recycled electrical conductors. This commitment aligns with Ducab’s larger sustainability goals, which include the recent introduction of the ‘Green Aluminium Rod’—a product made from recycled materials that significantly reduces carbon emissions and energy consumption. This initiative not only aims for operational excellence but also adheres to global standards like the EU Carbon Border Adjustment Mechanism (CBAM).
In construction, Fatima Jassim Al Baloushi from Bin Harmal Group unveiled an innovative project from 2022 that focuses on building with prefabricated structures made from cold-formed steel, a recyclable material that substantially reduces waste during construction. This model exemplifies a growing trend in the UAE, where sustainability is becoming an integral part of architectural practices.
Similarly, Jamil Al Sabah, Sales Manager at Desert Board, discussed a novel approach to repurpose palm waste into doors and wall panels. This initiative reflects a commitment to green innovation, significantly reducing the need for tree felling and aiming to have a carbon-emission-free production process. Such projects resonate well with the vision of the late Sheikh Zayed bin Sultan Al Nahyan, who was deeply invested in environmental conservation.
Another noteworthy project introduced by Khaula Bin Buti, Manager of Quality Assurance at ADNEC, is the creation of “Terratile,” a sustainable flooring solution crafted from post-event exhibition waste. In collaboration with Terrax Environmental Services Ltd., this initiative addresses the pressing issue of waste management in the event industry, transforming discarded plastic, paper, and fibre into durable flooring tiles, showcasing how sustainability can intersect with innovation.
Ducab’s commitment to the green agenda extends beyond product offerings; the company has also engaged in community-driven initiatives. Their ‘Ducab Ducare’ programme aims to plant trees and provide homes for vulnerable populations, illustrating their dedication to corporate social responsibility. In addition, Ducab has invested in solar energy solutions, building solar power plants to complement their manufacturing processes and align with the UAE’s Energy Strategy 2050, which seeks to increase the clean energy contribution to the nation’s energy mix substantially.
The ongoing dialogue around these sustainable projects reflects a broader commitment to ecological responsibility across industries. Companies like Ducab are leading the charge, proving that profitability and environmental stewardship can coexist. As the world transitions toward more sustainable practices, such initiatives serve as inspiring models, showcasing how innovation can yield both economic and ecological benefits.
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Source: Noah Wire Services
- https://sharjah24.ae/en/Articles/2025/05/22/d67 – Please view link – unable to able to access data
- https://www.onearabia.me/local/ducab-achieves-record-growth-and-sustainability-milestones-in-2024-011-92107.html – Ducab, a leading UAE-based cable manufacturer, achieved significant growth and sustainability milestones in 2024. The company launched the ‘Green Aluminium Rod,’ made from recycled materials, aligning with the EU Carbon Border Adjustment Mechanism (CBAM). This product emits just 0.5 tons of CO₂ per ton produced and reduces energy consumption by 95%. Additionally, Ducab enhanced its Environmental, Social, and Governance (ESG) strategy in partnership with Schneider Electric. The company also deepened community engagement through the ‘Ducab Ducare’ program, planting 1,000 trees across facilities and collaborating with the Mohammed Bin Rashid Housing Establishment to build homes for people of determination and elderly citizens.
- https://ducab.com/media-centre/ducabs-solar-projects-boost-uaes-green-energy-goals – Ducab Group is actively supporting the UAE’s green energy goals by supplying cable solutions to major solar power projects, including the Mohammed Bin Rashid Al Maktoum Solar Park in Dubai and Shams 1 in Abu Dhabi. The company has also invested in solar power plants to meet its operational needs, installing a 2.052 MWp ground-mounted solar power plant and a 46 KWp rooftop solar power plant at its Jebel Ali facility. These initiatives contribute to the UAE’s Energy Strategy 2050, aiming to increase the contribution of clean energy in the total energy mix from 25% to 50% by 2050.
- https://ducab.com/media-centre/ducab-sustaining-sustainable-growth – Ducab is committed to sustainability across its operations, aligning with the UAE’s Energy Strategy 2050. The company offers comprehensive solutions for wind, nuclear, and solar energy sectors, supplying cables for projects in Europe, Australia, and Jordan. In Dubai, Ducab is working alongside significant solar power-generation projects, including the Mohammed Bin Rashid Al Maktoum Solar Park. The company follows green practices such as sourcing recycled raw materials and promoting waste elimination, aiming to achieve net-zero emissions by 2050 and use only green energy, with at least 50% of its innovative products being environmentally friendly.
- https://ducab.com/media-centre/ducab-powering-the-uaes-clean-energy-agenda – Ducab is actively contributing to the UAE’s clean energy agenda by supplying specialized cables for major solar projects like the Mohammed Bin Rashid Al Maktoum Solar Park and Shams 1 in Abu Dhabi. The company has also installed solar panels at its facilities, generating over 2.0 MW of power for its Jebel Ali facility. These efforts support the UAE’s Energy Strategy 2050, which aims to increase the contribution of clean energy in the total energy mix from 25% to 50% by 2050, and contribute to the country’s commitment to the Paris Agreement.
- https://ducab.com/sustainability/protecting-our-environment – Ducab is committed to environmental sustainability, implementing strict policies at every stage of its value chain, from raw material extraction to final production and distribution. Over 25 years ago, the company was the first cable manufacturing company to have its Environmental Management System certified by BASEC to ISO:14001. As part of its commitment to the environment, Ducab has planted more than 500 trees at its Jebel Ali site, which are watered using domestic wastewater treated and recycled at its own sewage treatment plant.
- https://ducab.com/sustainability – Ducab is leading in sustainable energy solutions, supplying specialized cables for major renewable energy projects like the Mohammed Bin Rashid Al Maktoum Solar Park and Hornsea One offshore wind farm. The company is committed to protecting the environment and has implemented strict policies at every stage of its value chain, from raw material extraction to final production and distribution. Ducab aims to achieve net-zero emissions by 2050 and plans to use only green energy, with at least 50% of its innovative products being environmentally friendly.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
8
Notes:
The narrative introduces Ducab’s ‘Green Aluminium Rod’ as a recent innovation, aligning with the EU’s Carbon Border Adjustment Mechanism (CBAM). The earliest known publication date of similar content is April 18, 2024, when Ducab Metals Business announced the launch of this product. ([wam.ae](https://www.wam.ae/en/article/b2pw029-ducab-metals-business-launches-eco-aluminium-rods?utm_source=openai)) The report includes updated data but recycles older material, which may justify a higher freshness score but should still be flagged. The narrative also references a press release, which typically warrants a high freshness score. ([wam.ae](https://www.wam.ae/en/article/b2pw029-ducab-metals-business-launches-eco-aluminium-rods?utm_source=openai)) However, the inclusion of recycled content and the reliance on a press release suggest a need for further verification. Additionally, the narrative mentions a gathering where various attendees showcased sustainable projects, but no specific details or dates are provided, making it difficult to assess the freshness of this information. The lack of specific details about the gathering raises questions about the originality and freshness of this part of the narrative. Overall, while the core information about Ducab’s ‘Green Aluminium Rod’ is recent, the inclusion of recycled content and vague references to other projects may affect the overall freshness score.
Quotes check
Score:
7
Notes:
The narrative includes direct quotes from Mohammed Ahmed Al Baloushi, Fatima Jassim Al Baloushi, Jamil Al Sabah, and Khaula Bin Buti. However, no online matches for these quotes were found, raising the possibility that they are original or exclusive content. This lack of verifiable sources increases the risk of potential disinformation. The absence of corroborating sources for these quotes suggests a need for further verification to assess their authenticity.
Source reliability
Score:
6
Notes:
The narrative originates from Sharjah24.ae, a news outlet based in the UAE. While it is a known source, its reputation and credibility are not as established as major international news organizations. The reliance on a press release from Ducab and the lack of independent verification from other reputable sources raise concerns about the reliability of the information presented. The absence of corroborating reports from other reputable outlets further diminishes the source’s reliability.
Plausability check
Score:
7
Notes:
The claims about Ducab’s ‘Green Aluminium Rod’ align with previously reported information, such as the reduction in energy usage and carbon emissions compared to primary aluminium production. However, the narrative includes specific quotes from individuals without providing verifiable sources, which raises questions about their authenticity. The lack of supporting details from other reputable outlets and the absence of specific factual anchors, such as dates and institutions, further diminish the plausibility of the narrative. The tone and language used are consistent with corporate communications, but the reliance on unverified quotes and the absence of independent verification suggest a need for further scrutiny.
Overall assessment
Verdict (FAIL, OPEN, PASS): FAIL
Confidence (LOW, MEDIUM, HIGH): MEDIUM
Summary:
The narrative presents information about Ducab’s ‘Green Aluminium Rod’ that aligns with previously reported data. However, the inclusion of unverified quotes, reliance on a press release, and lack of corroborating sources raise significant concerns about the authenticity and reliability of the information. The absence of supporting details from other reputable outlets and the lack of specific factual anchors further diminish the credibility of the narrative. Given these factors, the overall assessment is a ‘FAIL’ with medium confidence.
