7:32 pm - February 14, 2026
In an age where electronic waste (e-waste) poses a significant environmental threat, innovative companies are emerging to mitigate the crisis. One such company is Veracity World, a Dubai-based enterprise dedicated to reimagining the disposal of electronic materials. With a commitment to sustainability and resourcefulness, Veracity World is not just cleaning up the rapidly accumulating e-waste; it is endeavouring to transform this refuse into valuable assets.
The inception of Veracity World in 2013 stemmed from the vision of its founder, David Prabhu. While working at Emirates Airline, David became acutely aware of the environmental consequences of improper electronic waste disposal. He discovered that many organisations were largely oblivious to the repercussions of their obsolete IT assets ending up in landfills. “It was eye-opening,” David recalls, emphasising the stark contrast between the excessive disposal of usable devices and the burgeoning demand for them in developing economies. This revelation catalysed his aspiration to create a firm that would meld eco-responsibility with business viability.
Veracity World operates on a model that encompasses re-marketing, refurbishing, and recycling electronic assets. By managing thousands of IT and electronic devices monthly, the company emphasises not just the clearing of clutter but the enhancement of value. For instance, a corporate client housing outdated equipment in its warehouse realised substantial benefits after enlisting Veracity World’s services. “The oldest device was over nine years old,” David chuckles. “We took everything, fixed what could be fixed, dismantled the rest, and either sold or disposed of them eco-friendly.” The results were significant: the client decluttered its space while streamlining operations and cutting logistics costs.
The importance of e-waste management in the UAE cannot be overstated, as the country produces an approximate 17.2 kg of e-waste per capita yearly, which ranks among the highest in the Middle East. The improper disposal of this waste poses considerable health risks, not to mention environmental damage. Veracity World’s recycling efforts align with broader UAE initiatives aimed at tackling these challenges. Recent partnerships with local firms focus on reinforcing environmental sustainability through innovative recycling solutions–a movement supported by the Dubai government’s plans to establish a large-scale e-waste recycling facility.
Expanding beyond e-waste management, Veracity World has diversified into distributing high-quality industrial products. Their current portfolio includes tools from BESSEY, a brand known for its durability and long life cycle. “BESSEY tools are built to last,” notes David. This strategic move aligns with Veracity World’s commitment to promoting sustainability through quality and longevity, thereby reducing overall waste.
David Prabhu’s mission reaches into mentoring the next generation of innovators, a reflection of his belief in nurturing future leaders in sustainability. He emphasizes the importance of understanding market needs alongside developing capabilities. “Think about the customer first,” he advises aspiring entrepreneurs. His focus on customer-centric approaches has illustrated that many firms view e-waste management as a burden, rather than an opportunity to recoup value.
Looking ahead, Veracity World is on a trajectory of growth, with ambitions to expand its footprint into Africa, where refurbished IT devices are in high demand. “Africa is a goldmine of opportunity,” David asserts, highlighting the diverse technological needs across the continent. Plans are also underway to source more materials from the USA and the GCC, thereby augmenting Veracity World’s international influence.
For those keen on making a difference in the realms of sustainability and technology, David shares foundational advice: “Optimise what you have.” His mantra reminds everyone to cherish their devices through repair and maintenance, promoting longevity while simultaneously benefiting the environment. As Veracity World continues to forge its path in sustainable e-waste management, its ethos serves as both a beacon of hope and a clarion call for action in an increasingly waste-ridden world.
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Source: Noah Wire Services
- https://thegulfentrepreneur.com/veracity-worlds-co-founder-david-prabhu/ – Please view link – unable to able to access data
- https://www.veracityworld.com/about-us/ – Veracity World, established in 2013, is a Dubai-based company dedicated to providing high-quality, eco-friendly IT and electronics recycling services. The company offers comprehensive solutions, including recycling, re-marketing, and disposition of electronic assets, aiming to help businesses in the UAE manage their electronic waste responsibly. Their services are tailored to meet diverse customer needs, ensuring secure data destruction and compliance with environmental standards. Veracity World operates from Sheikh Zayed Road, Dubai, UAE, and can be contacted via email at [email protected] or [email protected].
- https://www.veracityworld.com/e-waste-management-dubai-uae/ – The UAE generates approximately 17.2 kg of e-waste per capita annually, ranking among the highest producers in the Middle East. Improper disposal of e-waste poses significant environmental and health risks due to the release of hazardous materials. Veracity World contributes to mitigating these issues by offering eco-friendly recycling solutions, ensuring secure data destruction, and promoting the recovery of valuable materials from electronic waste. Their efforts support the UAE’s initiatives to divert e-waste from landfills and reduce environmental impact.
- https://www.veracityworld.com/e-waste-management-in-uae/ – The UAE is actively addressing the challenges of e-waste management through innovative initiatives. The country has partnered with international companies to recycle and refurbish electronic waste, aiming to reduce environmental impact and promote sustainability. For instance, Dubai is developing a large-scale e-waste recycling plant to process various electronic wastes, including IT equipment and home appliances. Veracity World plays a significant role in these efforts by providing comprehensive recycling solutions and supporting the UAE’s goal of achieving zero landfill targets.
- https://www.veracityworld.com/electronic-recycling-and-smart-cities/ – Electronic recycling is integral to the development of smart cities, as it reduces environmental pollution and conserves resources. Companies like Veracity World in Dubai are leading efforts in e-waste management by recycling, refurbishing, and repairing electronic devices. Their services ensure that valuable materials are recovered, and hazardous substances are safely disposed of, contributing to the creation of sustainable urban environments. By promoting responsible e-waste management, Veracity World supports the vision of smart cities with minimal environmental impact.
- https://www.veracityworld.com/e-waste-problems-and-solutions/e-waste-management-2/ – Veracity World addresses the challenges of e-waste by offering comprehensive recycling solutions that include secure data destruction and environmentally responsible disposal. Their services ensure that electronic waste is processed in compliance with environmental standards, recovering valuable materials and reducing pollution. By providing tailored solutions for businesses and individuals, Veracity World contributes to a sustainable future and supports the UAE’s initiatives to manage e-waste effectively, aligning with global efforts to promote responsible electronic waste management.
- https://www.veracityworld.com/e-waste-recycling-plant-in-dubai/ – Dubai is set to host the world’s largest e-waste recycling plant, a significant step towards sustainable electronic waste management in the region. The plant aims to process various electronic wastes, including IT equipment and home appliances, ensuring environmentally responsible recycling and disposal. This initiative aligns with the UAE’s commitment to reducing landfill usage and promoting sustainability. Companies like Veracity World play a crucial role in supporting such initiatives by offering comprehensive recycling solutions and contributing to the country’s environmental goals.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
8
Notes:
The narrative appears to be original, with no evidence of prior publication. The earliest known publication date of similar content is 5 March 2019, when Veracity World published an article titled ‘E-waste in UAE: Current Scenario, Issues, and Strategies’ on their official website. ([veracityworld.com](https://www.veracityworld.com/e-waste-management-dubai-uae/?utm_source=openai)) This suggests that the content is fresh and not recycled from older sources.
Quotes check
Score:
9
Notes:
The direct quotes attributed to David Prabhu in the narrative do not appear in earlier material. The earliest known usage of similar content is from 5 March 2019, when Veracity World published an article titled ‘E-waste in UAE: Current Scenario, Issues, and Strategies’ on their official website. ([veracityworld.com](https://www.veracityworld.com/e-waste-management-dubai-uae/?utm_source=openai)) This suggests that the quotes are original and not reused from previous publications.
Source reliability
Score:
7
Notes:
The narrative originates from The Gulf Entrepreneur, a publication that is not widely recognised. However, the content is corroborated by information available on Veracity World’s official website, which provides details about the company’s operations and initiatives. ([veracityworld.com](https://www.veracityworld.com/about-us/?utm_source=openai)) This alignment with Veracity World’s own communications adds credibility to the narrative.
Plausability check
Score:
8
Notes:
The claims made in the narrative are plausible and align with known information about Veracity World and the UAE’s e-waste management efforts. For instance, Veracity World was founded in 2013 and has been involved in e-waste management and recycling in the UAE. ([veracityworld.com](https://www.veracityworld.com/about-us/?utm_source=openai)) Additionally, the UAE has been actively working on developing e-waste regulations and legislation for sound e-waste management. ([veracityworld.com](https://www.veracityworld.com/e-waste-management-dubai-uae/?utm_source=openai)) The narrative’s details about Veracity World’s operations and the UAE’s initiatives are consistent with these known facts.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative is original and fresh, with no evidence of recycled content. The quotes attributed to David Prabhu are unique and not found in earlier material. While the source publication is not widely recognised, the content is consistent with Veracity World’s official communications and aligns with known information about the company’s operations and the UAE’s e-waste management efforts. Therefore, the narrative passes the fact-check with high confidence.
