2:51 am - February 16, 2026
e& enterprise, the digital transformation arm of e&, has taken a significant step towards enhancing the UAE’s manufacturing landscape by partnering with Exeed Industries. The two entities have inked a strategic Memorandum of Understanding (MoU) aimed at accelerating the country’s transition to Industry 4.0. This partnership will focus on the development of a comprehensive roadmap that will guide Exeed’s factories in adopting smart, connected technologies, thus bolstering efficiency and competitiveness whilst promoting sustainability.
Through this collaboration, e& enterprise will lead the design of a technology blueprint for Exeed Industries’ Industry 4.0 strategy, tailoring the roadmap to each manufacturing unit within the group. The partnership is not just a theoretical exercise; it aims to leverage available funding from the Abu Dhabi Investment Office via the Smart Manufacturing Accelerator Programme (SMAP) to actualise transformative projects, signalling a serious commitment to enhancing industrial resilience and global standing.
Maturity assessments will be conducted across five Exeed plants to identify current capabilities and future potential, allowing for tailored smart manufacturing roadmaps. This initiative includes the deployment of Industrial IoT (IIoT) technologies, which, when integrated with artificial intelligence (AI) and generative AI (GenAI) engines, will facilitate predictive maintenance and automation. Furthermore, the use of digital twins—systems that mirror the real-time performance of physical assets—promises to enhance operational insights and drive improvements in demand forecasting, quality control, and energy optimisation. As Mohammed AlAmeer, Group CEO of Exeed Industries, articulated, this MoU allows for a reimagining of operations through digital innovation, directly contributing to the national agenda under the “Make it in the Emirates” initiative.
The strategic partnership between e& enterprise and Exeed Industries is part of a broader movement within the UAE to embed sustainable practices across the industrial sector. This effort dovetails with the objectives articulated in various national initiatives, including the UAE’s ambitious Net Zero by 2050 strategy. e& has previously set forth its own Climate Transition Plan, titled “Ambition to Action”, outlining its roadmap towards achieving net-zero emissions, and positions itself as a pioneer in decarbonising operations across the telecommunications industry.
Central to this transformation is the UAE’s vision to enhance its position as a global hub for advanced manufacturing. The Industry 4.0 initiative targets an increase in productivity and competitiveness within the sector by a notable 30%. By integrating cutting-edge technologies such as AI, IoT, and robotics, the UAE aims to revolutionise its manufacturing landscape, making it more efficient and environmentally sustainable.
Further reinforcing this approach, the UAE’s Ministry of Industry and Advanced Technology (MoIAT) has launched the Industrial Technology Transformation Index (ITTI), which combines Fourth Industrial Revolution (4IR) fundamentals with sustainability metrics. This comprehensive framework aims to assess and guide manufacturers in their digital transformation journeys while providing access to financial incentives. Such efforts are aligned with similar initiatives across the nation, including strategic partnerships like the recent MoU signed between the Abu Dhabi Department of Economic Development (ADDED) and GE Digital to accelerate digital transformation in the manufacturing sector.
The evolving narrative of Industry 4.0 in the UAE illustrates a collaborative effort among stakeholders to enhance sustainable manufacturing. This approach is exemplified by companies like Emirates Global Aluminium (EGA), which has launched a robust digital manufacturing platform in partnership with Microsoft to boost process efficiency and safety across its operations. With a shared commitment to digital innovation, manufacturers across the UAE are well-positioned to lead in a rapidly changing industrial landscape.
This partnership between e& enterprise and Exeed Industries signifies a pivotal moment in efforts to integrate digital transformation into the core of the UAE’s manufacturing sector. By setting a replicable framework for other manufacturers in the region, it demonstrates how technology can effectively drive industrial productivity, energy efficiency, and overall competitiveness.
📌 Reference Map:
Source: Noah Wire Services
- https://techafricanews.com/2025/06/05/e-enterprise-and-exeed-industries-partner-to-accelerate-uaes-transition-to-industry-4-0/ – Please view link – unable to able to access data
- https://moiat.gov.ae/en/media-center/news/2023/02/17/itti-launch-at-wgs23 – In February 2023, the UAE’s Ministry of Industry and Advanced Technology (MoIAT) and the Abu Dhabi Department of Economic Development (ADDED) launched the Industrial Technology Transformation Index (ITTI). This comprehensive framework aims to measure the digital maturity and sustainability of factories, guiding them in their industrial transformation journey. Developed with leading industry players and experts, the ITTI promotes the integration of Fourth Industrial Revolution (4IR) applications and sustainability best practices, enabling manufacturers to make data-driven decisions and access financial incentives. The index is the first of its kind to combine 4IR fundamentals with sustainability in a single framework.
- https://media.ega.ae/ega-launches-one-of-the-regions-first-digital-manufacturing-platforms-to-advance-industry-4-0-strategy/ – In May 2024, Emirates Global Aluminium (EGA), the UAE’s largest industrial company outside the oil and gas sector, launched one of the region’s first digital manufacturing platforms to advance its Industry 4.0 strategy. Developed in collaboration with Microsoft, the platform integrates hardware, software, processes, and personnel across EGA’s global operations. Built on Microsoft’s Azure hybrid cloud, it leverages artificial intelligence to enhance industrial process efficiency, quality, and safety, marking a significant step in EGA’s digital transformation journey.
- https://u.ae/en/about-the-uae/strategies-initiatives-and-awards/strategies-plans-and-visions/industry-science-and-technology/fourth-industrial-revolution-program – The UAE’s Fourth Industrial Revolution Program, known as ‘UAE Industry 4.0’, aims to accelerate the integration of 4IR solutions across the country’s industrial sector, targeting a 30% increase in productivity. The program seeks to enhance industrial competitiveness by reducing expenses, improving efficiency, and generating employment opportunities. It includes initiatives like the 4th Industrial Revolution Readiness Index, which assesses the digital maturity of industrial facilities, and offers various incentives to encourage technology adoption among manufacturers.
- https://idb.added.gov.ae/Media-Center/News/2022-07-04-ADDED-and-GE-Digital-partner-to-accelerate-digital-transformation – In July 2022, the Abu Dhabi Department of Economic Development (ADDED) signed a memorandum of understanding with GE Digital to accelerate the digital transformation of Abu Dhabi’s manufacturing sector. The partnership aims to leverage innovative solutions to strengthen the UAE’s position as a global hub for the Fourth Industrial Revolution. GE Digital will provide advisory services to design a program aligned with supporting the digital transformation of the sector, focusing on adopting circular economy strategies to drive productivity and reduce emissions.
- https://www.edb.gov.ae/posts/emirates-development-bank-moiat-and-du-and-to-empower-100-industrial-companies-to-become-industry-40-adopters – In May 2024, Emirates Development Bank, the Ministry of Industry and Advanced Technology (MoIAT), and du signed a Memorandum of Understanding to initiate the Transform 4.0 Program. This program aims to empower 100 high-potential manufacturers to adopt Fourth Industrial Revolution solutions, revolutionising the UAE’s industrial sector. The initiative underscores a shared commitment to enhancing the nation’s competitive edge through significant digital advancements, aligning with the objectives of the National Strategy for Industry and Advanced Technology.
- https://crunchdubai.com/advanced-manufacturing-sector-in-the-uae-leading-the-future-of-industry-4-0/ – The UAE’s manufacturing sector is undergoing a transformation driven by Industry 4.0 technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), robotics, and automation. Companies like Strata Manufacturing and Emirates Global Aluminium are integrating these technologies to optimise production processes and enhance product quality. For instance, AI in predictive maintenance has significantly reduced downtime, boosting overall efficiency. The Dubai Industrial Strategy 2030 focuses on connecting entire manufacturing ecosystems through smart factory technologies, aiming for an annual boost to industrial output of $6 billion.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
10
Notes:
The narrative is recent, dated June 5, 2025, and has not appeared elsewhere prior to this date. No evidence of recycled content or republishing across low-quality sites was found. The partnership announcement is original and timely.
Quotes check
Score:
10
Notes:
The direct quotes from Majd Coussa and Mohammed AlAmeer are unique to this narrative, with no prior online matches found. This suggests potentially original or exclusive content.
Source reliability
Score:
7
Notes:
The narrative originates from TechAfrica News, a source that is not widely known or established. This raises questions about its credibility and the accuracy of the information presented.
Plausability check
Score:
8
Notes:
The claims about the partnership between e& enterprise and Exeed Industries align with the UAE’s ongoing efforts to promote Industry 4.0 and digital transformation in manufacturing. However, the lack of coverage from more reputable outlets and the obscure nature of the source warrant caution.
Overall assessment
Verdict (FAIL, OPEN, PASS): FAIL
Confidence (LOW, MEDIUM, HIGH): MEDIUM
Summary:
While the narrative is recent and includes unique quotes, the reliance on an obscure source raises concerns about its reliability. The lack of corroboration from reputable outlets further diminishes confidence in the accuracy of the information presented.
