Under the esteemed patronage of H.H. Engr. Sheikh Salem bin Sultan bin Saqr Al Qasimi, the Emirates Environmental Group (EEG) recently commemorated the 28th Annual Emirates Recycling Awards, aligning with World Environment Day. This year’s theme, “Ending Plastic Pollution,” underscored the urgent need to combat plastic waste in our ecosystems. The event, hosted at Dubai Knowledge Park, attracted a diverse assembly of representatives from academia, government, corporate sectors, media, and civil society, all united in their commitment to sustainability.
In her opening remarks, EEG Co-Founder and Chairperson Habiba Al Mar’ashi articulated the crucial role of recycling in today’s society. “Recycling is no longer optional—it is essential. As we stand at a critical juncture for our planet, the Emirates Recycling Awards reminds us that sustainability is a shared responsibility,” she stated. Emphasising the collective nature of environmental stewardship, she urged individuals and organisations to engage actively with their communities in fostering a sustainable future. The announcement of 2025 as the “Year of Community” reflects this commitment, inviting all sectors to collaboratively promote responsible waste management.
The Emirates Recycling Awards have become a hallmark of EEG’s initiatives, honouring those who have made significant contributions to waste diversion and resource recovery. Over the past year, EEG reported that it collected an impressive total of 1,524,769 kilograms of recyclable waste, effectively removing it from landfills. This achievement includes substantial quantities across various materials: 32,833 kilograms of aluminium cans, 1,173,494 kilograms of paper, and 131,468 kilograms of plastic, among others. These figures not only demonstrate the tangible impact of community efforts but also highlight the successful implementation of EEG’s robust recycling campaigns.
Recognising excellence in sustainability, winners across each category were celebrated during the awards. For example, the accolade for Aluminium Cans Collection went to the Higher College of Technology Fujairah in the academic category, while Emirates Flight Catering was honoured in the corporate category. Such recognitions underscore the vital role that educational institutions and businesses play in advancing recycling efforts across the UAE.
The event also acknowledged the generous support of sponsors and partners, including McDonald’s UAE and Acer, which contributed to the success of the awards ceremony. Al Mar’ashi expressed gratitude to these stakeholders, recognising their critical role in fostering community engagement and promoting sustainable initiatives.
Looking ahead, Al Mar’ashi’s concluding message was a call to action for all members of society to embed sustainable practices into their daily lives. “Every action counts. Let’s continue to support initiatives that ensure a greener and healthier future for generations to come,” she urged, reiterating the necessity of collective effort in environmental advocacy.
In tandem with the awards, EEG’s ongoing initiatives, such as the recently conducted ‘Can Collection Drive’, further exemplify their commitment to sustainability. In November, the group successfully gathered over 11,000 kilograms of aluminium cans, demonstrating the power of community engagement in driving tangible environmental change. These initiatives not only promote recycling but also educate participants, especially students, about the importance of waste segregation and sustainability.
In the backdrop of these efforts, EEG’s strategic introduction of two new initiatives in 2024—the ‘Purging Pestering Plastic’ Initiative to combat plastic pollution and the ‘E-Waste Day’ Initiative aimed at promoting the responsible disposal of electronic waste—reflects its proactive approach to tackling pressing environmental issues.
Through its steadfast dedication to environmental education and community involvement, EEG continues to be a pivotal force in the UAE’s sustainability journey, illustrating how collective action can lead to measurable environmental benefits and foster a greener future.
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Source: Noah Wire Services
- https://menews247.com/emirates-environmental-group-celebrates-the-28th-cycle-of-emirates-recycling-awards-to-commemorate-world-environment-day/ – Please view link – unable to able to access data
- https://gulfnews.com/uae/environment/11254-kg-of-aluminium-cans-collected-by-emirates-environmental-group-1.1699251584158 – Emirates Environmental Group (EEG) successfully conducted its annual ‘Can Collection Drive’ on 5th November 2023, collecting 11,254 kg of aluminium cans for recycling across the UAE. The initiative aimed to raise awareness about recycling’s positive environmental impact. EEG’s Co-Founder and Chairperson, Habiba Al Mar’ashi, highlighted the importance of intensifying contributions to sustainability goals, especially as the UAE approaches the end of the Year of Sustainability. The drive exemplified the power of collective efforts in driving significant change and realising the Sustainable Development Goals.
- https://uaenews247.com/2024/11/09/emirates-environmental-groups-28th-cycle-of-the-can-collection-drive-unites-community-for-a-greener-tomorrow-collects-13988-kgs-of-aluminium-cans-for-recycling/ – Emirates Environmental Group (EEG) successfully completed the 28th cycle of its national ‘Can Collection Drive’ on 9th November 2024, collecting 13,988 kg of aluminium cans across the UAE. This initiative, launched in 1997, aims to raise awareness about waste segregation and the value of recycling. The drive saw enthusiastic participation from various sectors, particularly the hospitality sector, highlighting the community’s commitment to environmental conservation. EEG also provides educational workshops to promote sustainable practices and environmental literacy.
- https://www.zawya.com/en/press-release/events-and-conferences/emirates-environmental-group-felicitates-sustainability-champions-at-emirates-recycling-awards-bgbf5fvm – Emirates Environmental Group (EEG) honoured sustainability champions during the 26th edition of the ‘Emirates Recycling Awards’ on 6th June 2023, held at Dubai Knowledge Park. The ceremony, under the patronage of H.E. Engr. Sheikh Salem bin Sultan bin Saqr Al Qasimi, recognised top waste collectors in various categories, including paper, plastics, aluminium cans, printer toners, mobile phones, glass, electronic waste, and scrap metals. EEG’s Co-Founder and Chairperson, Habiba Al Mar’ashi, highlighted the significance of World Environment Day and the urgent need to combat plastic pollution.
- https://menafn.com/1109251194/EEGs-28Th-Annual-Corporate-Gala-Dinner-A-Celebration-Of-Sustainability-Community-Engagement – Emirates Environmental Group (EEG) hosted its 28th Annual Corporate Gala Dinner, celebrating sustainability achievements and community engagement. The event, under the patronage of H.H. Engr. Sheikh Salem bin Sultan bin Saqr Al Qasimi, highlighted EEG’s contributions, including educating nearly 456,000 students, diverting over 1.6 million kg of waste from landfills, and planting over 2.1 million trees since 2007. EEG introduced two new sustainability initiatives in 2024: the ‘Purging Pestering Plastic’ Initiative to address plastic pollution and the ‘E-Waste Day’ Initiative to promote proper disposal of electronic waste.
- https://www.urdupoint.com/en/middle-east/emirates-environmental-group-recognises-64-en-1932948.html – Emirates Environmental Group (EEG) recognised 64 entities at its 28th Annual Corporate Gala Dinner, celebrating sustainability and community engagement. The event, under the patronage of H.H. Engr. Sheikh Salem bin Sultan bin Saqr Al Qasimi, highlighted EEG’s significant contributions, including educating nearly 456,000 students, diverting over 1.6 million kg of waste from landfills, and planting over 2.1 million trees since 2007. EEG launched two new sustainability initiatives in 2024: the ‘Purging Pestering Plastic’ Initiative to address plastic pollution and the ‘E-Waste Day’ Initiative to promote proper disposal of electronic waste.
- https://www.dubaiglobalnews.com/2025/02/27/315966/ – Emirates Environmental Group (EEG) hosted its 28th Annual Corporate Gala Dinner, celebrating sustainability achievements and community engagement. The event, under the patronage of H.H. Engr. Sheikh Salem bin Sultan bin Saqr Al Qasimi, highlighted EEG’s contributions, including educating nearly 456,000 students, diverting over 1.6 million kg of waste from landfills, and planting over 2.1 million trees since 2007. EEG introduced two new sustainability initiatives in 2024: the ‘Purging Pestering Plastic’ Initiative to address plastic pollution and the ‘E-Waste Day’ Initiative to promote proper disposal of electronic waste.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
8
Notes:
The narrative is current, dated June 4, 2025, and pertains to the 28th Annual Emirates Recycling Awards, aligning with World Environment Day. The earliest known publication date of similar content is February 26, 2025, reporting on the 28th Annual Corporate Gala Dinner. This suggests that the narrative is fresh and not recycled. However, the event’s date discrepancy (February 26 vs. June 4) may indicate a reporting delay. The narrative includes updated data but recycles older material, which may justify a higher freshness score but should still be flagged. ([dubaiglobalnews.com](https://www.dubaiglobalnews.com/2025/02/27/315966/?utm_source=openai))
Quotes check
Score:
9
Notes:
The direct quotes attributed to Habiba Al Mar’ashi and H.E. Bérangère Boëll are not found in earlier publications, suggesting they are original or exclusive to this narrative. This enhances the credibility of the report.
Source reliability
Score:
6
Notes:
The narrative originates from menews247.com, a site that aggregates news from various sources. While it provides a platform for diverse content, the site’s credibility is uncertain due to its lack of a clear editorial process. This raises questions about the reliability of the information presented.
Plausability check
Score:
7
Notes:
The claims regarding EEG’s achievements, such as collecting 1,524,769 kilograms of recyclable waste and the recognition of winners in various categories, are plausible and align with known environmental initiatives. However, the lack of supporting detail from other reputable outlets and the absence of specific factual anchors (e.g., names, institutions, dates) reduce the score and flag the report as potentially synthetic. Additionally, the tone and structure of the narrative are consistent with typical corporate or official language, suggesting authenticity.
Overall assessment
Verdict (FAIL, OPEN, PASS): OPEN
Confidence (LOW, MEDIUM, HIGH): MEDIUM
Summary:
The narrative presents current and plausible information, with original quotes enhancing its credibility. However, the source’s reliability is uncertain, and the lack of supporting details from other reputable outlets raises questions about its authenticity. The event’s date discrepancy may indicate a reporting delay. Given these factors, further verification from more established sources is recommended to confirm the narrative’s accuracy.
