3:32 am - February 14, 2026
Imdaad has signed a 12-month MoU with Dubai recycler Enviroserve to roll out smart e-waste bins, skips and recycling points across Imdaad-managed sites, with an initial focus on JAFZA. The partners project diversion of 80–100 tonnes of electronic waste and 150 tonnes of dry recyclables in year one (around 540 tCO2e in potential savings), but say real results will depend on tenant participation and independent verification.
Imdaad has signed a 12-month memorandum of understanding with Enviroserve Services, a Dubai‑based recycling and resource‑recovery firm, to roll out a coordinated e‑waste and dry‑recyclables collection programme across Imdaad‑managed sites, with a particular emphasis on the Jebel Ali Free Zone (JAFZA). According to the announcement, Enviroserve will install “smart” e‑waste collection bins, skips and designated recycling points within the estate of Imdaad’s corporate clients as the two organisations look to scale diversion from landfill.
The two companies say the initiative is expected to divert about 80–100 tonnes of electronic waste and more than 150 tonnes of dry recyclables within the first 12 months, producing roughly 540 metric tonnes of CO2e in potential carbon savings when measured against current recycling offset standards. Imdaad framed the MoU as contributing to the UAE’s Net Zero 2050 and Circular Economy goals; in a statement, the company noted: “At Imdaad, we believe that sustainable waste management is not just a responsibility, it’s a critical driver of future‑ready cities. This partnership with Enviroserve is a meaningful step toward realising the UAE’s Net Zero 2050 and Circular Economy ambitions.”
Enviroserve’s managing board member and CEO, Shashidhar Y S, described the agreement as a values‑based alignment. “Every ton of e‑waste we recycle properly avoids hazardous dumping and recovers valuable materials like copper, aluminium and plastics. Together with Imdaad, we’re helping companies turn their waste into measurable environmental actions,” he said in the joint statement.
The MoU is explicitly framed as a collaborative pilot rather than a long‑term procurement contract: it runs for an initial 12 months and is renewable, and contains clauses on mutual confidentiality, regulatory compliance and performance reporting. The partners also pledged public awareness and data‑transparency measures to help track progress against collection and recycling targets. Honestly, this is pitched as a pilot—well, a year‑long test, I guess—and it will require steady engagement from tenants and clients to really take off.
The projection of roughly 540 tonnes of CO2e savings is presented as an estimate based on standard offset calculations; the companies note that realised savings will depend on actual participation and the volumes collected. Enviroserve’s own year‑in‑review for 2024 records that the company processed more than 1,140 tonnes of e‑waste during that year, underscoring its capacity to handle sizeable flows and to supply traceable landfill‑diversion and carbon‑saving metrics.
The move dovetails with other local waste‑management innovations. Gulf Today reported that an Imdaad‑backed refuse‑derived fuel (RDF) plant delivered under the FARZ joint venture has helped JAFZA and Imdaad cut landfill waste by about 37 per cent in nine months, processing around 150 tonnes of residual waste a day and improving overall material recovery rates. The companies involved say the RDF facility converts otherwise non‑recyclable residuals into clean energy, which, together with enhanced recycling streams, supports broader circular‑economy targets.
While the MoU has been presented in positive terms by both parties, it should be read as the start of a pilot phase: the scale‑up to the figures quoted will require consistent segregation at source, sustained engagement from tenants and clients in JAFZA and other Imdaad sites, and transparent reporting against the promised metrics. The partners have committed to performance reporting; independent verification of diversion volumes and CO2e calculations will be critical if the scheme is to demonstrate the kind of carbon‑savings being claimed. You see, it’s early days, and the proof will be in the numbers.
Taken together, the agreement illustrates how private operators and specialist recyclers are positioning themselves to deliver on national sustainability targets. According to the companies’ statements, the Imdaad–Enviroserve collaboration aims to convert what is often a hazardous, hard‑to‑manage waste stream into a measurable element of corporate environmental action—but its ultimate impact will be judged on delivery during the initial 12‑month period and any subsequent renewal. It’s pretty interesting to watch how this unfolds, right?
Source: Noah Wire Services
- https://www.gccbusinessnews.com/imdaad-partnership-with-enviroserve/ – Please view link – unable to able to access data
- https://www.gccbusinessnews.com/imdaad-partnership-with-enviroserve/ – Imdaad unites with Enviroserve to advance e-waste recycling in Dubai, announcing a Memorandum of Understanding under which Enviroserve will deploy smart e-waste collection bins, skips and recycling points across Imdaad‑managed facilities, principally in Jebel Ali Free Zone. The collaboration aims to divert an estimated 80–100 tonnes of electronic waste and over 150 tonnes of dry recyclables from landfill within the initial twelve months, delivering 540 metric tonnes of CO2e savings. Senior executives from both organisations emphasised alignment with the UAE’s Net Zero 2050 and Circular Economy goals. The MoU is for twelve months, renewable, with confidentiality and regulatory compliance commitments.
- https://menafn.com/1109910175/Imdaad-And-Enviroserve-Sign-Strategic-MOU-To-Advance-Sustainable-Waste-Management-In-The-UAE – The press release reproduced by MENAFN and EIN Presswire states Imdaad has signed a strategic Memorandum of Understanding with Enviroserve Services to promote responsible e‑waste collection and reduce carbon footprints across key Dubai developments, notably Jebel Ali Free Zone. Enviroserve will install smart e‑waste bins, skips and recycling points within Imdaad‑managed sites. The initiative projects diversion of 80–100 tonnes of electronic waste and over 150 tonnes of dry recyclables in its first year, equating to about 540 metric tonnes of CO2e avoided. Both organisations committed to awareness campaigns, data transparency, a twelve‑month term with renewal and regulatory compliance and performance reporting.
- https://www.packagingmea.com/imdaad-enviroserve-sign-mou-to-boost-e-waste-recycling-in-dubai/ – Packaging MEA reported that Imdaad and Enviroserve have entered a Memorandum of Understanding to enhance e‑waste collection and recycling across Imdaad‑managed premises, with a focus on JAFZA. Enviroserve will deploy smart collection bins, skips and designated recycling points, aiming to divert between 80 and 100 tonnes of electronic waste plus more than 150 tonnes of dry recyclables from landfill during the first twelve months. The outlet echoed quoted remarks from Imdaad and Enviroserve leaders linking the collaboration to the UAE’s Net Zero 2050 and Circular Economy ambitions, and noted the MoU’s twelve‑month renewable term and confidentiality and compliance.
- https://emiratitimes.com/imdaad-and-enviroserve-join-forces-for-e-waste-recycling-in-dubai/ – Emirati Times summarised the Imdaad‑Enviroserve Memorandum of Understanding, reporting that Enviroserve will install smart e‑waste bins, skips and recycling points across Imdaad‑managed sites, principally in Jebel Ali Free Zone. The piece repeats projections that the partnership could divert 80–100 tonnes of electronic waste and more than 150 tonnes of dry recyclables from landfill in year one, yielding roughly 540 metric tonnes of CO2e savings according to recycling offset calculations. Quotations attributed to Imdaad’s COO and Enviroserve’s managing board member emphasised the initiative’s support for the UAE’s Net Zero 2050 and Circular Economy policies and a renewable twelve‑month MoU and cooperation.
- https://enviroserve.ae/its-a-wrap-2024-in-review/ – Enviroserve’s ‘It’s a Wrap! 2024 in Review’ post outlines the company’s scale and certified recycling capabilities, describing its large integrated facility and detailed processing records. The review records that Enviroserve processed over 1,140 tonnes of e‑waste in 2024 and reports substantial CO2‑saving equivalents, illustrating its data‑driven sustainability reporting and verified landfill diversion metrics. The material confirms Enviroserve’s operational capacity for IT asset disposition, refrigerant gas recovery and secure destruction, validating its role as a major regional recycling and resource recovery provider and working with public and corporate partners to deliver traceable carbon‑savings data.
- https://www.gulftoday.ae/business/2024/12/26/jafza-and-imdaad-cut-landfill-waste-by-37-per-cent-in-9-months – Gulf Today reported that Jebel Ali Free Zone and Imdaad reduced landfill waste by 37 per cent in nine months through a new Refuse‑Derived Fuel plant delivered under the FARZ joint venture. The RDF facility converts residual non‑recyclable waste into clean energy, processing an additional 150 tonnes per day and improving material recovery rates. The article highlights Imdaad’s role in diverting waste, generating renewable energy and supporting the UAE’s circular economy targets, quoting Mahmood Rasheed on the project’s environmental benefits and its alignment with Imdaad’s sustainability commitments, and jobs created.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
10
Notes:
The narrative is recent, with the earliest known publication date being August 11, 2025. It has been reported across multiple reputable outlets, including Global Environment Watch ([globalenvironmentwatch.com](https://www.globalenvironmentwatch.com/article/838675088-imdaad-and-enviroserve-sign-strategic-mou-to-advance-sustainable-waste-management-in-the-uae?utm_source=openai)) and Packaging MEA ([packagingmea.com](https://www.packagingmea.com/imdaad-enviroserve-sign-mou-to-boost-e-waste-recycling-in-dubai/?utm_source=openai)). The report appears to be original and not recycled from other sources. The partnership is framed as a 12-month pilot, which is a common approach for new initiatives, and the projected figures are presented as estimates based on standard offset calculations. The report includes updated data and specific details, such as the projected diversion of 80–100 tonnes of electronic waste and more than 150 tonnes of dry recyclables within the first 12 months, producing roughly 540 metric tonnes of CO₂e in potential carbon savings. These figures are consistent across the sources, indicating a high level of consistency and reliability.
Quotes check
Score:
10
Notes:
The direct quotes from Mahmood Rasheed, Chief Operating Officer of Imdaad, and Shashidhar Y S, Board Member & Managing Director of Enviroserve, are consistent across the sources, with no significant variations in wording. This consistency suggests that the quotes are accurately attributed and not fabricated.
Source reliability
Score:
10
Notes:
The narrative originates from reputable organisations, including Global Environment Watch and Packaging MEA, which are known for their coverage of environmental and business news in the UAE. The entities involved in the partnership, Imdaad and Enviroserve, are well-established in the UAE, with Imdaad being a leading provider of integrated facilities management services ([imdaad.ae](https://www.imdaad.ae/services/environmental-services/recycling-services/?utm_source=openai)) and Enviroserve being the region’s leading recycling and resource recovery company ([enviroserve.ae](https://enviroserve.ae/services/e-waste/?utm_source=openai)). The presence of these reputable sources and organisations adds credibility to the narrative.
Plausability check
Score:
10
Notes:
The claims made in the narrative are plausible and align with the UAE’s sustainability goals, including the Net Zero 2050 and Circular Economy ambitions. The projected diversion of electronic waste and dry recyclables from landfills, along with the estimated carbon savings, are reasonable and supported by the capabilities of the involved organisations. The language and tone are consistent with typical corporate communications, and the structure of the report is focused on the partnership and its objectives, without excessive or off-topic detail.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative is recent, original, and consistent across reputable sources. The quotes are accurately attributed, and the involved organisations are well-established and credible. The claims made are plausible and align with the UAE’s sustainability goals. There are no significant issues identified in the freshness, quotes, source reliability, or plausibility checks.
