Masdar City in Abu Dhabi accentuates its global status as a model of sustainable urban growth, showcasing significant environmental, social, and technological advancements in its latest ESG report, including energy reductions, community inclusion, and cutting-edge green projects.
Masdar City, located in Abu Dhabi, is quite famous as a forward-thinking, sustainable urban community and an economic free zone. Recently, it reinforced its position as a global leader in sustainable urban development by releasing its third Environmental, Social, and Governance (ESG) Report. This report really highlights how committed the city remains to weaving sustainability, innovation, and community together—quite closely aligned with the UAE’s bold goal of reaching net zero emissions by the year 2050.
Since it was founded back in 2006, Masdar City has become something of a blueprint—actually, a pretty influential “green print” for other cities around the world. It combines top-tier sustainable infrastructure with a lively hub for business. The city spans around six square kilometers and hosts over 1,000 organizations, both from the public and private sectors. Notable names like Siemens, the International Renewable Energy Agency (IRENA), GE, and the Advanced Technology Research Council (ATRC) are all based there, making Masdar a real incubator for clean tech and low-carbon solutions regionally.
Ahmed Baghoum, who’s the CEO of Masdar City, described it as “a living model for the successful integration of sustainability, innovation, and community.” He pointed out that the city’s ongoing goal is to foster an ecosystem that encourages new ideas and delivers measurable impacts—economically, socially, and environmentally. And it’s working—more and more global companies and entrepreneurs are attracted to what’s happening there, pushing the UAE’s shift toward a low-carbon, knowledge-driven economy.
A big part of Masdar City’s progress, supposedly, is its focus on the people and the community. And in 2024, it achieved quite impressive numbers: a 54.7 percent Emiratisation rate and 31 percent female workforce representation. These figures speak to its deepening dedication to diversity and inclusion. Through improved training programs and initiatives like the Women Entrepreneurship Programme, opportunities are growing for women-led businesses and local talent development. Plus, the Free Zone has provided a platform for hundreds of small and medium-sized local businesses to expand sustainably.
What I find interesting—well, at least to me—is how collaborative Masdar City is across different sectors. For instance, M42 has advanced precision medicine, while the newly opened Khazna AUH6 Data Centre expanded sustainable data infrastructure. Educational institutions like GEMS Founders School have incorporated sustainability principles straight from their start, helping future generations become more environmentally literate. And the Mohamed bin Zayed University of Artificial Intelligence (MBZUAI) continues to push top-notch AI research, aligning with the UAE’s broader national AI strategy—keeping Masdar at the frontier of innovation.
Public engagement is also a big part of what makes Masdar City tick. Over 300 activities involving stakeholders, cultural events, and wellness programs have helped create a vibrant community atmosphere. Frequent flagship events—things like The Festival at Masdar City, the launch of BYD Electric Vehicles, Innovation Day, and the Masdar City Community Run—really showcase sustainable mobility, clean energy, and community-driven innovations. These gatherings do a great job highlighting Masdar’s role as a meeting point for business, culture, and sustainability.
On the environmental side, the city has achieved notable year-over-year improvements. The 2024 ESG report mentions a 22.7 percent reduction in energy use intensity compared to the baseline set by ASHRAE, which, by the way, avoided emissions equivalent to removing over 1,200 gasoline-powered cars from the roads for an entire year. That’s pretty impressive—even if this is a bit less than the 30.6 percent reduction reported last year. The slight dip was partly due to a recalibration, based on passive building design features and better energy management. Water consumption also went down by 13.1 percent relative to the Estidama Pearl Building Rating System baseline, which is more conservative than last year’s nearly 18.3 percent reduction.
Waste management has also seen huge gains—waste was cut by 56.2 percent thanks to recycling efforts, and an outstanding 98.3 percent of construction waste was diverted from landfills. The city currently has 30 environmentally certified buildings across 12 projects, including two completed net-zero energy buildings, with three more on the way. These developments underline their commitment to green building standards like LEED and Abu Dhabi’s Estidama system, ensuring resident wellbeing alongside the environmental performance.
Innovation is another core driver behind Masdar City’s achievements. Recently, they piloted Hydroball technology in Masdar Park, which uses IoT-enabled sensors to optimize irrigation and save water. There are also upcoming projects like Agrivoltaic systems at Connect Park, which combine renewable energy with urban farming—further cementing Masdar as a testbed for cutting-edge urban sustainability solutions.
Of course, beyond infrastructure and tech, Masdar City’s reputation as the world’s most sustainable city—an accolade from Cityscape Intelligence—comes from its complete innovation ecosystem and bold master planning. The city’s design cleverly captures prevailing winds to naturally cool public spaces, leading to buildings that use up to 40 percent less energy and water. Plus, its clean energy generation is powered by onsite facilities, including a 10 MW solar farm and a 1 MW rooftop solar installation.
In sum, Masdar City truly exemplifies how integrated urban planning, ambitious environmental targets, inclusive social policies, and innovative technology can all come together to craft the cities of tomorrow. As a symbol of Abu Dhabi’s leadership in sustainable development, its latest ESG report really shows how big goals can translate into actual results. Honestly, it’s pretty inspiring—and as the world pushes more and more toward climate resilience and eco-friendly growth, Masdar continues to stand out as both a shining example and a blueprint for how cities everywhere might adapt to a sustainable future.
Source: Noah Wire Services
- https://www.zawya.com/en/special-coverage/zawya-green/masdar-city-reinforces-global-leadership-in-sustainable-urban-development-iysix0k6 – Please view link – unable to able to access data
- https://www.masdar.ae/en/news/newsroom/masdar-city—a-template-for-sustainable-urban-development – Masdar City is a pioneering sustainable urban community in Abu Dhabi, featuring one of the largest clusters of low-carbon buildings globally. The city integrates world-class sustainable infrastructure, a thriving Free Zone, and a diverse community of innovators, aligning with the UAE’s ambition to achieve net-zero emissions by 2050. Masdar City continues to attract global businesses and entrepreneurs, driving the transition to a low-carbon and knowledge-based economy.
- https://www.gulftoday.ae/business/2024/09/11/masdar-city-achieves-306-reduction-in-energy-use-in-2023 – Masdar City achieved a 30.6% reduction in energy use intensity in 2023 compared to the ASHRAE baseline, equivalent to eliminating 3,392.6 tonnes of carbon dioxide emissions or removing 807 gasoline-powered vehicles from the road for a year. This reduction was achieved through passive design and energy performance management. Additionally, water conservation efforts led to an 18.3% reduction in potable water consumption compared to the Estidama PBRS baseline, saving 42,901 cubic metres of water.
- https://www.masdar.ae/en/news/newsroom/masdar-city-named-worlds-most-sustainable-city – Masdar City has been named the world’s most sustainable city by Cityscape Intelligence. The city offers a complete innovation ecosystem housing pioneering R&D and pilot facilities that nurture and implement groundbreaking solar energy, energy storage, green building, and urban sustainability projects. Designed to capture prevailing winds and offer naturally cooler outdoor public spaces, Masdar City has enabled its buildings to consume 40% less energy and water and is powered by clean energy generated from a 10 MW solar power plant on-site and a 1 MW solar rooftop system.
- https://www.masdar.ae/en/news/newsroom/the-importance-of-community-driven-urban-developments – Masdar City has become a leader in sustainable urban development partly through better master planning. Home to one of the largest clusters of low-carbon buildings in the world, Masdar City is fully aligned with global and local sustainability standards, such as Leadership in Energy and Environmental Design (LEED) and Abu Dhabi’s Estidama ratings system, which prioritises occupant health and well-being, as well as reducing energy and water consumption. The city’s third-party developments also observe stringent green building standards.
- https://www.pwc.com/gx/en/issues/business-model-reinvention/how-we-fuel-and-power/sustainable-energy-infrastructure/the-eco-oasis-blueprint-for-sustainable-cities.html – Masdar City has hosted many ‘firsts’ for innovation since it was founded in 2006. This urban community acts as an incubator for the development of clean technologies and low-carbon buildings in Abu Dhabi and the wider region. The city is a site for innovation and home to a rapidly growing clean-technology cluster, including Siemens, the International Renewable Energy Agency (IRENA), GE, and the Advanced Technology Research Council (ATRC). More than 1,000 public and private-sector organisations are now based in the city, which covers 6 sq km and is also an economic free zone.
- https://www.sustainabilitymenews.com/construction/masdar-citys-latest-esg-report-demonstrates-advancements-in-sustainable-urban-development-in-uae – Masdar City’s latest Environmental, Social, and Governance (ESG) report demonstrates significant advancements in sustainable urban development in the UAE. The report details impressive year-on-year progress across key environmental indicators. Home to over 1,000 companies, Masdar City achieved a 30.6% reduction in energy use intensity in 2023, against the ASHRAE baseline, equivalent to eliminating 3,392.6 tons of carbon dioxide emissions or removing 807 gasoline-powered vehicles from the road for a year. Energy use intensity was reduced due to passive design and managing energy performance.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
8
Notes:
The narrative references Masdar City’s third Environmental, Social, and Governance (ESG) Report, aligning with the UAE’s net-zero vision. The earliest known publication date of similar content is September 11, 2024, when Masdar City published its 2023 ESG report, highlighting significant achievements in sustainable real estate, energy and water conservation, and waste management. ([zawya.com](https://www.zawya.com/en/business/energy/uae-masdar-achieves-306-reduction-in-energy-use-intensity-in-2023-pbp9q36a?utm_source=openai)) The report details year-on-year progress across key environmental indicators, including a 30.6% reduction in energy use intensity in 2023 against the ASHRAE baseline. The narrative also mentions a 22.7% reduction in energy use intensity in 2024, which is consistent with the reported achievements. However, the slight dip from 30.6% to 22.7% is noted, partly due to recalibration based on passive building design features and better energy management. The narrative includes updated data but recycles older material, which may justify a higher freshness score but should still be flagged. Additionally, the narrative includes updated data but recycles older material, which may justify a higher freshness score but should still be flagged. The narrative includes updated data but recycles older material, which may justify a higher freshness score but should still be flagged.
Quotes check
Score:
9
Notes:
The narrative includes a direct quote from Ahmed Baghoum, CEO of Masdar City, stating, “Masdar City serves as a living model for the successful integration of sustainability, innovation, and community.” This quote appears in the 2023 ESG report published on September 11, 2024. ([zawya.com](https://www.zawya.com/en/business/energy/uae-masdar-achieves-306-reduction-in-energy-use-intensity-in-2023-pbp9q36a?utm_source=openai)) The wording matches exactly, indicating potential reuse of content. No earlier usage of this quote was found, suggesting it may be original or exclusive content.
Source reliability
Score:
7
Notes:
The narrative originates from Zawya, a reputable news source. However, the content appears to be a press release, which typically warrants a high freshness score. The reliance on a single source and the nature of the content raise some concerns about the reliability and potential for disinformation.
Plausability check
Score:
8
Notes:
The narrative presents plausible claims about Masdar City’s achievements in sustainable urban development, including reductions in energy use intensity and water conservation efforts. These claims are consistent with the 2023 ESG report published on September 11, 2024. ([zawya.com](https://www.zawya.com/en/business/energy/uae-masdar-achieves-306-reduction-in-energy-use-intensity-in-2023-pbp9q36a?utm_source=openai)) The slight dip in energy use intensity from 30.6% to 22.7% is noted, partly due to recalibration based on passive building design features and better energy management. The narrative lacks supporting detail from other reputable outlets, which raises concerns about its credibility. The tone and language are consistent with the region and topic, and the structure is focused on the claim without excessive or off-topic detail.
Overall assessment
Verdict (FAIL, OPEN, PASS): OPEN
Confidence (LOW, MEDIUM, HIGH): MEDIUM
Summary:
The narrative presents plausible claims about Masdar City’s achievements in sustainable urban development, consistent with the 2023 ESG report. However, the reliance on a single source, potential reuse of content, and lack of supporting detail from other reputable outlets raise concerns about its credibility. The slight dip in energy use intensity from 30.6% to 22.7% is noted, partly due to recalibration based on passive building design features and better energy management. Further verification from additional sources is recommended to confirm the accuracy and originality of the content.



