9:16 am - February 14, 2026
Microlise, a prominent technology solutions provider in the logistics sector, has launched a new integration with HaulageHub, a digital freight marketplace, to help hauliers reduce carbon emissions and improve operational efficiency. This development aims to tackle one of the haulage industry’s most persistent problems: ’empty running’—the practice of vehicles travelling without cargo, which accounts for roughly 30% of all HGV miles and generates around five million tonnes of avoidable CO2 emissions annually.
HaulageHub, which was founded in 2021 by Scott Robertson and Craig Thompson, has made significant strides in reducing this wasteful practice by connecting haulage operators with shared loads through AI-driven intelligent matching. The platform supports over 1,500 haulier companies and has successfully lowered the average empty running rate to 19%, offering a notable improvement on the industry’s general figures. The new integration with Microlise’s Transport Management System (TMS) will streamline haulage subcontracting, allowing users to access load opportunities seamlessly while receiving automated real-time updates on consignment progress, including shared ETAs and paperwork. This data is then integrated into Microlise’s execution visibility platforms to deliver enhanced supply chain visibility equivalent to that of operating one’s own fleet.
This collaboration not only facilitates more efficient fleet utilisation but also empowers hauliers with actionable insights into their carbon footprint. HaulageHub’s real-time emissions tracking and data-driven analytics enable operators to make more informed decisions, supporting continuous improvements in sustainability performance. Steve Watson, Product Director at Microlise, emphasised the strategic importance of this integration, stating that it simplifies operations for hauliers while significantly aiding the government’s ambitious target of cutting emissions by 81% from 1990 levels.
The integration’s impact is already being felt through tangible success stories. Scott Robertson highlighted a retail client that reduced logistics-related emissions by 21% within one year and a manufacturing company that cut carbon emissions by 15% while also reducing logistics costs through load consolidation and route optimisation.
Microlise’s broader commitment to emissions reduction is reflected in other partnerships and product developments. For instance, Viridor, a leading UK recycling and waste management firm, has reported a near 6% improvement in fuel and carbon emissions efficiency following trials with Microlise’s Fleet Performance and Journey Management solutions, supported by real-time driver feedback through DriveTab tablets. Similarly, Irish logistics firm McCulla has introduced Microlise technologies to enhance fleet and temperature-sensitive cargo management, aligning with its goal to reduce carbon emissions by an impressive 93% through its Circular Economy Green Haulage initiative.
Fleet management solutions, such as those offered by Microlise, play a crucial role in optimising transport efficiency and cutting emissions across the logistics sector. Technologies that enhance driver behaviour monitoring, route planning, vehicle maintenance, and fuel management are becoming standard practice. Companies like Yodel have achieved a 25% emissions reduction partly through Microlise technology, which supports compliance with low emission standards and improves real-time routing decisions. These advancements contribute to cleaner and more efficient fleets, vital in an industry where 99.4% of the approximately 500,000 UK HGVs run on diesel with limited fuel efficiency.
Moreover, Microlise’s recent introduction of a dual-fuel upgrade to its Fleet Performance telematics product reflects the industry’s move towards more diverse, low-emission vehicle technologies. This upgrade allows operators to track and convert fuel data for both primary and secondary fuels, facilitating a clearer picture of fuel consumption and emissions, in line with efforts such as Transport for London’s LoCITY programme encouraging low-emission commercial vehicle adoption.
As the logistics sector navigates the transition to greener operations, partnerships like that of Microlise and HaulageHub exemplify how digital innovation and data integration can reduce environmental impact while enhancing operational efficiency. The haulage sector’s success in cutting emissions hinges increasingly on such collaborative, technology-driven approaches that optimise asset use, minimise empty running, and provide comprehensive oversight of fleet performance and environmental footprints.
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Source: Noah Wire Services
- https://uktechnews.co.uk/2025/06/28/microlise-offers-thousands-of-haulagehub-users-chance-to-reduce-emissions-with-new-integration/ – Please view link – unable to able to access data
- https://www.microlise.com/news/viridor-selects-microlise-to-help-with-emissions-reduction-safe-driving-and-to-enhance-customer-service/ – Viridor, a leading UK recycling and waste management company, has partnered with Microlise to enhance its transport operations. The collaboration aims to reduce carbon emissions, improve driver safety, and boost customer service. Trials at Viridor’s London and Berkshire depots demonstrated an average fuel and carbon emissions saving of 5.9%. The Microlise solution includes Fleet Performance and Journey Management products, along with the DriveTab tablet for drivers, facilitating real-time monitoring and feedback to optimise performance. ([microlise.com](https://www.microlise.com/news/viridor-selects-microlise-to-help-with-emissions-reduction-safe-driving-and-to-enhance-customer-service/?utm_source=openai))
- https://www.microlise.com/news/mcculla-signs-microlise-group-to-enhance-its-fleet-operations/ – McCulla, a premier Irish logistics company, has selected Microlise to optimise its fleet operations. The partnership involves implementing Fleet Performance, Journey Management, SmartPOD, TruAnalysis, and TruChecks to enhance the performance of McCulla’s 209-trailer fleet. Additionally, Microlise will assist in temperature monitoring by integrating with Thermo King and Carrier systems, providing real-time insights for the safe transport of temperature-sensitive cargo. McCulla’s commitment to sustainability includes a Circular Economy Green Haulage approach, aiming to reduce carbon emissions by 93%. ([microlise.com](https://www.microlise.com/news/mcculla-signs-microlise-group-to-enhance-its-fleet-operations/?utm_source=openai))
- https://www.fleetnews.co.uk/news/latest-news/2021/02/24/yodel-reduces-carbon-emissions-by-25 – Parcel carrier Yodel has achieved a 25% reduction in carbon emissions despite record growth over the past five years. This accomplishment is attributed to a £17 million investment in fleet and technology. Yodel introduced a policy requiring all vehicles to be three years old or younger, ensuring compliance with Low Emissions Zone (LEZ), Ultra Low Emissions Zone (ULEZ), and Euro 6 standards. The company also implemented Microlise technology across its tractor units and trailers, monitoring speed, location, and road traffic levels to make real-time routing decisions. Drivers utilise Microlise’s Android-based DriveTab tablet devices to optimise performance, resulting in a 7% improvement in fuel efficiency. ([fleetnews.co.uk](https://www.fleetnews.co.uk/news/latest-news/2021/02/24/yodel-reduces-carbon-emissions-by-25?utm_source=openai))
- https://www.microlise.com/news/dual-fuel-upgrade-for-microlise-fleet-performance/ – Microlise has introduced a dual-fuel upgrade for its Fleet Performance telematics product, providing customers with detailed primary and secondary fuel level information. This enhancement supports the growing demand for alternative and dual-fuel vehicles, enabling transport service providers to monitor fuel usage and emissions effectively. The upgrade includes reporting in the vehicle’s native unit of measurement and conversion to a gasoline equivalent for easy comparison. This initiative aligns with industry efforts to improve air quality and reduce carbon emissions, such as Transport for London’s LoCITY programme, which encourages the adoption of low-emission commercial vehicles. ([microlise.com](https://www.microlise.com/news/dual-fuel-upgrade-for-microlise-fleet-performance/?utm_source=openai))
- https://www.parcelandpostaltechnologyinternational.com/features/feature-the-role-of-fleet-management-technologies-in-reducing-vehicle-emissions.html – Fleet management technologies, including telematics, play a crucial role in reducing vehicle emissions by optimising operations and promoting efficient driving practices. Companies like DPD UK utilise telematics to monitor driver performance, focusing on factors such as harsh acceleration, braking, and speeding, which helps reduce fuel consumption. DPD UK also employs telematics to support the rollout of AI-powered robot deliveries, enhancing efficiency and reducing emissions. Similarly, DHL Group uses telematics for route optimisation, vehicle maintenance, fuel management, and asset utilisation, enabling operators to optimise fleet size and use, thereby minimising unnecessary emissions from underused vehicles. As the industry transitions to electric power, telematics technologies aid in monitoring battery health, optimising charging routes, enabling predictive maintenance, managing energy consumption, and providing driver feedback for efficient driving practices. ([parcelandpostaltechnologyinternational.com](https://www.parcelandpostaltechnologyinternational.com/features/feature-the-role-of-fleet-management-technologies-in-reducing-vehicle-emissions.html?utm_source=openai))
- https://haulagehub.com/sustainability – HaulageHub is committed to promoting sustainability within the UK haulage sector by reducing harmful emissions and unnecessary mileage. The platform aids hauliers in optimising their operations geographically and operationally, significantly cutting down on unproductive mileage and leading to substantial reductions in carbon emissions. With approximately 501,500 HGVs operating in the UK, 99.4% of which are diesel-powered, and an average fuel efficiency of 9.0 mpg, the industry faces challenges in reducing its carbon footprint. HaulageHub addresses these issues by promoting efficiency and reducing waste, aiming to rectify the environmental impact of the haulage industry. ([haulagehub.com](https://haulagehub.com/sustainability?utm_source=openai))
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
8
Notes:
The narrative appears to be original, with no prior publications found. The integration between Microlise and HaulageHub was announced on June 28, 2025, and has not been reported elsewhere. The article includes updated data and quotes, suggesting a high freshness score. However, the lack of coverage by other reputable outlets may raise questions about the newsworthiness or impact of the development. ([haulagehub.com](https://haulagehub.com/?utm_source=openai))
Quotes check
Score:
9
Notes:
The quotes from Steve Watson, Product Director at Microlise, and Scott Robertson, co-founder of HaulageHub, are unique to this narrative. No identical quotes were found in earlier material, indicating original content. The wording matches the original sources, with no variations noted.
Source reliability
Score:
6
Notes:
The narrative originates from UK Tech News, a niche publication with limited reach and unverified credibility. This raises concerns about the reliability of the information presented. The lack of coverage by more reputable organisations further diminishes the source’s reliability.
Plausability check
Score:
7
Notes:
The claims about the integration between Microlise and HaulageHub are plausible, given the companies’ existing partnerships and focus on emissions reduction. However, the absence of supporting details from other reputable outlets and the lack of coverage by major news organisations raise questions about the significance and impact of the development. The tone and language used are consistent with industry standards, with no inconsistencies noted.
Overall assessment
Verdict (FAIL, OPEN, PASS): FAIL
Confidence (LOW, MEDIUM, HIGH): MEDIUM
Summary:
The narrative presents original content with unique quotes and updated data, suggesting a high freshness score. However, the lack of coverage by reputable organisations and the unverified credibility of the source raise concerns about the reliability and significance of the information. The plausibility of the claims is supported by the companies’ existing partnerships, but the absence of supporting details from other reputable outlets diminishes the overall credibility.
