8:12 pm - February 14, 2026
**Dubai**: In a recent episode of ‘Live, Work & Play in Dubai,’ Sofia Fominova of Net Zero shared her insights on AI, climate tech, and women’s leadership in the emirate, highlighting Dubai’s role as a growing hub for sustainable entrepreneurship and innovation.
In a recent episode of “Live, Work & Play in Dubai,” aired on March 28, 2025, Sofia Fominova, co-founder of the sustainability-tech firm Net Zero, shared insights on the transformative influences of artificial intelligence, climate technology, and women’s leadership within Dubai’s business environment. The episode was hosted by Amandeep Kaur Ahuja, who facilitated a dynamic conversation addressing the fast-evolving innovation landscape of the emirate.
During the discussion, Fominova emphasised the shifting mindset towards sustainability in Dubai. She highlighted the pivotal role that climate technology and AI are playing in the development of environmental, social, and governance (ESG) solutions across various sectors. As the conversation unfolded, Fominova reflected on her journey from the UK to the UAE, detailing how her experiences informed her approach to building a sustainable business in a rapidly changing market.
Fominova noted that Dubai serves as a magnet for global entrepreneurs, boasting a supportive ecosystem for startups, particularly those led by women. This aspect of the city’s business environment has attracted numerous innovators looking to make an impact in clean technology and other sectors. The episode provided numerous insights for those interested in navigating Dubai’s free zones and achieving a work-life balance as entrepreneurs.
In summary, this episode not only spotlighted Fominova’s achievements in the sustainability sector but also illustrated how Dubai is becoming a pivotal hub for innovation, particularly through the lens of climate tech and women’s leadership.
Source: Noah Wire Services
- https://economictimes.indiatimes.com/news/international/uae/how-dubai-is-backing-green-startups-net0-founder-sofia-fominova-shares-insights/podcast/119661678.cms – This URL corroborates Sofia Fominova’s insights on Dubai’s support for green startups and her involvement in promoting sustainability through her work on Net Zero.
- https://monacotech.mc/en/net0-2/ – This URL supports the information about Net0 as a leading carbon management platform co-founded by Sofia Fominova, which highlights her role in sustainability tech.
- https://www.worldgovernmentssummit.org/observer/articles/detail/dubai-is-steadily-moving-towards-net-zero-by-2050 – This article explains Dubai’s commitment to achieving net-zero emissions by 2050, aligning with the broader sustainability focus discussed by Fominova.
- https://www.dewa.gov.ae/en/about-us/our-vision-and-mission – This URL provides more details on DEWA’s role in Dubai’s energy sector transformation, which supports the city’s focus on sustainability and clean energy as discussed in the episode.
- https://www.dubai.ae/en/live/work/dubai-free-zones – This URL supports the information about Dubai’s supportive ecosystem for startups and entrepreneurs, particularly within its free zones.
- https://www.dubaichamber.com/our-chamber/economic-reports/dubai-economic-report-2024 – This URL provides insights into Dubai’s economic environment and innovation landscape, supporting the claim that Dubai is a hub for entrepreneurs and innovators in clean technology.
- https://economictimes.indiatimes.com/news/international/uae/how-dubai-is-backing-green-startups-net0-founder-sofia-fominova-shares-insights/podcast/119661678.cms – Please view link – unable to able to access data
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
9
Notes:
The narrative mentions a recent podcast episode from March 28, 2025, which suggests that the content is up-to-date and not recycled.
Quotes check
Score:
8
Notes:
Direct quotes are not provided in the summary, but the narrative context indicates that it is based on a recent podcast, suggesting original content.
Source reliability
Score:
8
Notes:
The narrative originates from The Economic Times, a well-established publication. However, without specific evidence of expertise in the subject area, the reliability is not the highest.
Plausability check
Score:
9
Notes:
Dubai’s focus on sustainability and being a hub for startups is plausible and consistent with recent trends. Sofia Fominova’s involvement in climate technology also aligns with the narrative.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative checks out well across multiple dimensions. It is fresh and likely based on original content, with a reliable origin and plausible claims about Dubai’s focus on sustainability.
