Dubai: Fakhruddin Properties unveils the 90:90 Waste Management Initiative at Trafalgar Central, aiming to divert 90% of building waste from landfills. The system integrates in-building composting and sorting, aligning with Dubai’s Net Zero 2050 goals and supporting the closure of landfills by 2027.
Fakhruddin Properties has taken a significant step in the UAE’s environmental strategy with the launch of Dubai’s first in-building waste management system at Trafalgar Central in Dubai International City. Dubbed the “90:90 Waste Management Initiative,” this innovative effort aims to divert up to 90% of building waste from landfills, marking a noteworthy advancement in the emirate’s sustainability efforts. This system incorporates in-building composting and sorting facilities within a residential complex, showcasing the UAE’s commitment to advancing sustainable living.
The initiative aligns seamlessly with Dubai’s broader ecological objectives, particularly the Net Zero 2050 agenda and the Dubai Municipality’s ambitious plan to close all landfills by 2027. By integrating an end-to-end waste management framework, the 90:90 initiative not only promotes efficient waste handling but also aims to eliminate financial burdens typically associated with such systems for residents. With the introduction of colour-coded garbage bags for organic and general waste, the initiative fosters effective waste segregation and contributes to reducing landfill usage, empowering residents to participate actively in sustainable practices.
The commitment to sustainability is echoed by Yousuf Fakhruddin, CEO and Managing Partner of Fakhruddin Properties, who stated that the goal was to create a scalable and adaptable waste management model that yields measurable impacts. “With this initiative, we are demonstrating that sustainability is not an afterthought, but an essential aspect of how modern cities must evolve,” he noted. This proactive approach not only aims to enhance the residential experience but also to improve air quality and promote responsible living, contributing to a greener economy.
Supporting this initiative, ongoing educational campaigns will inform residents about the system’s efficient operation and the importance of proper waste disposal. Live demonstrations held at the launch event illustrated the entire process, from waste disposal to compost production, emphasising the practical benefits this initiative offers to urban living. Discussions featuring urban sustainability experts explored adaptable models that cities worldwide could implement to achieve similar environmental targets.
The importance of such initiatives is underscored by the urgency surrounding environmental strategies globally. In a landscape where waste management is increasingly paramount, Fakhruddin Properties’ efforts stand to become a benchmark for urban sustainability. The initiative reflects a convergence of citizen participation, innovative technology, and transparent governance, as highlighted by Dr. Samiullah Khan, Chief Sustainability Officer of Fakhruddin Holdings. He remarked that the 90:90 standard signifies a paradigm shift in how communities can transition from viewing waste as a liability to recognising it as a valuable resource.
In tandem with this initiative, Dubai Municipality has its own measures in place aimed at enhancing waste management efficiency across the emirate. These actions, stemming from Executive Council Resolution No. (58) of 2017, include a strategic plan to drastically reduce daily per capita waste generation from 1.1 kg to 0.65 kg by 2041, alongside the ambitious goal of completely diverting waste from landfills by 2030. This is further supported by the development of the Dubai Waste Management Centre, which, once fully operational, will process vast amounts of waste to generate renewable energy, contributing toward the emirate’s aim to embrace clean energy and sustainable development.
With mounting climactic pressures and a global call for sustainable practices, the introduction of the 90:90 Waste Management Initiative represents a critical moment for Dubai. It could potentially pave the way for future developments that prioritise environmental stewardship and sustainable living. The initiative exemplifies a forward-thinking approach, combining heritage and cutting-edge practices to redefine urban living and set a precedent for sustainable development in the UAE and beyond.
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Source: Noah Wire Services
- https://meconstructionnews.com/63274/fakhruddin-properties-launches-dubais-first-in-building-waste-management-system – Please view link – unable to able to access data
- https://meconstructionnews.com/63274/fakhruddin-properties-launches-dubais-first-in-building-waste-management-system – Fakhruddin Properties has introduced Dubai’s first in-building waste management system at Trafalgar Central in Dubai International City. The ’90:90 Waste Management Initiative’ aims to divert up to 90% of building waste from landfills, marking a significant step in the UAE’s environmental efforts. This system includes in-building composting and sorting facilities within a residential development, aligning with the UAE’s Net Zero 2050 agenda and Dubai Municipality’s plan to close landfills by 2027. Residents are provided with color-coded garbage bags for organic and general waste, ensuring efficient waste segregation and minimal landfill usage.
- https://www.dm.gov.ae/2021/08/04/dubai-municipality-to-implement-measures-to-raise-emirates-profile-as-a-global-model-for-sustainable-development/ – Dubai Municipality has announced measures to enhance waste management efficiency, aiming to position the emirate as a global model for sustainable development. Effective from January 2022, these measures include implementing Executive Council Resolution No. (58) of 2017 on waste disposal, allowing recycling facilities to impose charges based on waste weight. The strategic plan seeks to reduce daily per capita waste generation from 1.1 kg to 0.9 kg by 2030 and 0.65 kg by 2041, with a goal to completely divert waste from landfills by 2030.
- https://gulfnews.com/uae/worlds-largest-waste-to-energy-project-in-dubai-now-85-complete-1.90527209 – Dubai Municipality announced that 85% of the Dubai Waste Management Centre (DWMC), the world’s largest waste-to-energy project, has been completed. Located in Al Warsan, the facility will process 1.9 million tonnes of waste annually, converting it into renewable energy sufficient to power 135,000 homes. The project aligns with Dubai’s vision to become a global model for sustainable development and supports the Dubai Clean Energy Strategy 2050, aiming to increase clean energy’s contribution to the total energy mix to 50% by 2050.
- https://www.dm.gov.ae/2022/07/26/dubai-waste-management-centre-to-start-initial-operations-in-2023/ – Dubai Municipality announced that the Dubai Waste Management Centre (DWMC), the world’s largest waste-to-energy project, will commence initial operations in early 2023. The first phase will involve processing 2,000 tonnes of solid waste daily to generate 80 MWh of renewable energy. Upon full completion in 2024, the facility will process 5,666 tonnes of solid waste per day, converting it into 200 MWh of clean energy for the local power grid, supporting Dubai’s goal to reduce and divert waste from landfills by 2030.
- https://www.dm.gov.ae/2023/12/07/dubai-municipality-and-dewa-sign-agreement-on-a-project-to-generate-electricity-from-landfill-biogas/ – Dubai Municipality and Dubai Electricity and Water Authority (DEWA) signed an agreement to generate electricity from biogases extracted from the Muhaisnah 5 landfill. This project supports Dubai’s sustainability practices and aligns with the UAE Net Zero Strategy 2050. The initiative aims to utilize methane gas emissions from landfills, contributing to reducing environmental impact and supporting Dubai’s commitment to sustainable development and clean energy solutions.
- https://www.dm.gov.ae/2023/12/09/dubai-municipality-dulsco-group-sign-mou-to-manage-waste-at-cop28/ – Dubai Municipality and Dulsco Group signed a memorandum of understanding (MoU) to manage waste generated during the Conference of the Parties (COP28). The partnership aims to divert 90% of the collected waste from landfills, with 35% to be recycled and 55% converted into power. This collaboration is part of Dubai’s broader strategy to enhance sustainable waste management and support the UAE’s Net Zero by 2050 initiative, promoting a circular economy and environmental responsibility.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
8
Notes:
The narrative references recent and ongoing sustainability initiatives in Dubai, such as the Net Zero 2050 agenda and specific municipal goals (landfill closure by 2027). No indication of outdated information; roles and programmes mentioned are current. The narrative does not duplicate content from older articles or press releases in a generic way, though it may have echoes of official sustainability aims. A press release is not explicitly confirmed but likely, warranting a high freshness rating.
Quotes check
Score:
9
Notes:
Direct quotes from Yousuf Fakhruddin, CEO and Managing Partner, and Dr. Samiullah Khan, Chief Sustainability Officer, are provided. These quotes are specific to the launch event and are not found verbatim in earlier publications, suggesting originality and context-appropriateness.
Source reliability
Score:
6
Notes:
The narrative originates from ME Construction News, a known industry outlet, but not a globally mainstream source. The information is well-structured and references official municipal plans and expert statements, but the ultimate verification would require cross-checking with primary sources such as Dubai Municipality or Fakhruddin Properties themselves.
Plausability check
Score:
9
Notes:
The claims align with publicly available information about Dubai’s sustainability agenda and existing waste management efforts. The description of in-building composting, colour-coded waste bags, and municipal targets is consistent with current regional trends and would be difficult to falsify without evidence. No red flags or implausible assertions detected.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative is current, plausible, and contains original, context-specific quotes. While the source is reputable within the construction industry, independent verification from official municipal or company sources would further strengthen reliability. There is no evidence to contradict the claims, and the story aligns with Dubai’s sustainability strategy.
