Greener Herd, a dynamic startup based in Dubai, has launched an innovative Arabic-language livestock management platform tailored specifically for producers in the Middle East. The app, which is now live on both the Google Play Store and App Store, has rapidly gained traction, logging over 20,000 animals and attracting more than 500 active users across nine countries, including major markets like the UAE and Saudi Arabia. Designed with small- to medium-scale livestock producers in mind, it offers essential features for nutrition planning, health and vaccine tracking, and streamlined digital record-keeping—all presented on an intuitive mobile interface prioritised for Arabic speakers.
The platform stands out with its robust database of over 200 feed products, enabling farmers to formulate precise, cost-effective rations that not only enhance feed conversion rates but also significantly reduce overall feed costs. “Farmers across the region face high feed costs and rising pressures to be more productive,” noted Alexander Kappes, founder and CEO of Greener Herd, in a recent interview. The app also introduces a groundbreaking livestock emissions tracking tool, allowing producers to quantify and potentially mitigate their climate impact through improved feed efficiency and herd management.
Since its launch, Greener Herd has employed an aggressive social media strategy, engaging users and generating over 1.1 million organic views on platforms like TikTok and Instagram in just one month. This educational and entertaining content is designed to resonate with the local farming community, focusing on critical issues such as livestock health, nutrition, and profitability. Kappes elaborated, emphasizing that the company aims to create a holistic ecosystem that bolsters rural productivity while ensuring long-term sustainability.
The app addresses a range of challenges that livestock farmers in the region commonly face. High feed costs, a staggering 70% of operating expenses for many producers, severely limit their profitability. Moreover, inadequate data management has left most farmers reliant on memory or paper-based records, which hampers their ability to monitor animal health, fertility, and productivity effectively. Furthermore, limited access to animal health services exacerbates these problems, as preventative care is often rare, leading to higher mortality rates and reduced income.
Kappes further identified barriers to financing as a significant hurdle; without proper digital records, many producers struggle to qualify for essential loans or subsidies. As a result, Greener Herd seeks to empower farmers by providing them with the tools to not only optimise nutrition and health management but also to create a clearer financial record that could unlock additional funding opportunities.
The rising temperatures and degradation of pastures in the region further threaten herd health and feed supply. “Most apps are in English, designed for highly digitized markets—not for Arabic-speaking farmers in rural areas,” Kappes observed, highlighting the uniqueness of Greener Herd’s offering. The company’s aim is to deliver immediate impacts that improve productivity and profitability from day one.
Quantitative data showcases the economic benefits that Greener Herd has yielded for livestock producers. Enhanced reproductive tracking has reportedly contributed to a significant increase in pregnancy frequency and overall profitability, with some farmers achieving up to a 34% increase in profits. The platform also improves breeding selection based on performance data, further raising the likelihood of twin births, which can lead to a 35% income boost. Timely vaccinations and preventative care facilitated by in-app reminders have demonstrated a 5% improvement in profitability as well.
Affordability does not appear to be a significant barrier for users, as the subscription for the app is reasonably priced at around $100 per month for farms with approximately 400 animals. This cost is minor compared to the average $12,000 monthly on feed alone, thereby ensuring that every dirham spent translates into enhanced meat, milk production, and healthier animals.
Looking ahead, Greener Herd is targeting significant growth, with aspirations of scaling to 2,500 paying subscribers within the next six to nine months. Expansion plans include establishing a local team in Saudi Arabia, one of the region’s largest livestock markets, and venturing into Egypt as well. The company is also focused on developing AI-powered onboarding tools to facilitate herd digitisation and encourage wider adoption.
Partnerships with governmental bodies will be crucial in achieving these ambitious goals, despite the often slow-moving processes involved. The company hopes to leverage these collaborations to ensure large-scale adoption among farmers while developing localized AI tools that cater to the specific needs and digital literacy levels of rural producers.
“Our focus is on striking the right balance between rapid growth and a clear path to profitability,” Kappes noted. He reaffirmed the company’s commitment to meeting proven demand while delivering substantial value to livestock producers across the region.
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Source: Noah Wire Services
- https://www.agtechnavigator.com/Article/2025/06/03/dubai-start-up-greener-herd-launches-arabic-language-app-for-digital-tools-in-livestock/ – Please view link – unable to able to access data
- https://www.agtechnavigator.com/Article/2025/06/03/dubai-start-up-greener-herd-launches-arabic-language-app-for-digital-tools-in-livestock/ – Greener Herd, a Dubai-based start-up, has launched the first Arabic-language livestock management platform tailored for Middle Eastern producers. The app, available on Google Play Store and App Store, has gained significant traction, logging over 20,000 animals and attracting more than 500 active users across nine Middle Eastern countries, including Saudi Arabia and the UAE. Designed to assist small- and medium-scale livestock producers, the app offers features such as nutrition planning, health and vaccine tracking, and digital record-keeping. It also boasts a growing database of over 200 feed products, enabling farmers to create precise, cost-effective rations to enhance feed conversion rates and reduce costs. Additionally, the app introduces the region’s first livestock emissions tracking tool, helping producers understand and mitigate their climate impact by improving feed efficiency and herd management. Greener Herd’s dynamic social media strategy has further propelled its growth, generating over 1.1 million organic views on TikTok and Instagram in April alone, through educational and entertaining Arabic-language content focused on livestock health, nutrition, and profitability. The company is currently seeking funding to expand operations, with plans to establish a local team in Saudi Arabia, one of the largest livestock markets in the region. Founder and CEO Alexander Kappes emphasized that Greener Herd is not just a tech product but an ecosystem designed to boost rural productivity and long-term sustainability.
- https://www.greenerherd.com/our-app – Greener Herd’s app offers a comprehensive solution for modern livestock management, integrating streamlined herd and breeding management, advanced analytics, and sustainable practices into a single intuitive platform. Designed to cater to the specific needs of livestock operations, the app provides affordable plans, is developed and tested with Arab livestock producers, and aims to deliver immediate impact by improving productivity from day one. Key features include herd tracking, nutrition optimization, maximization of daily gains, reduction of methane emissions, access to feed, equipment, and services, and improvement of breeding and herd health. The app is available for download on both Google Play Store and App Store, with a special offer of 80% off the annual subscription fee for early users.
- https://www.greenerherd.com/impact – Greener Herd’s mission is to empower MENA livestock producers with an innovative livestock application that enhances meat and milk production, strengthens rural communities, and reduces methane emissions. By leveraging data-driven insights and advanced tools, the app aims to revolutionize livestock management practices and contribute to a more sustainable future for agriculture. The app features a comprehensive dashboard providing an overview of herd size, performance, tasks, and operating costs, simplifies data management by enabling farmers to log and update farm productivity and animal performance effortlessly, offers detailed records of each animal’s lineage, health, and productivity, identifies the nutritional needs of any ruminant breed at any life stage, recommends cost-effective daily feed mixes to maximize productivity, tracks projected annual methane emissions, compares them to targets, reports savings, and provides downloadable reports, and suggests feed optimizations and additives to reduce emissions, empowering farmers with actionable insights.
- https://www.accessagriculture.org/news/exciting-milestone-launch-access-agriculture-arabic-language-platform – Access Agriculture has launched its Arabic-language platform to better serve its Arabic-speaking community, expanding its reach and resources, especially to the Middle East and North Africa (MENA) region, which is extremely vulnerable to climate change. The Arabic platform includes nearly 200 videos on organic, ecological, and regenerative farming practices, food processing, marketing, social organisation, and local entrepreneurship, among others. This initiative aims to be a powerful tool for Arabic-speaking partners, especially rural women and youth, to enhance their resilience to climate change and improve incomes. Arabic is the world’s fifth most spoken language and the fourth most used language on the internet, highlighting the significance of this platform in reaching a broader audience.
- https://www.fao.org/countryprofiles/news-archive/detail-news/ar/c/1726732/ – In Saudi Arabia, the livestock sector contributes approximately 43 percent of agricultural production, with small ruminants being the most populous at around 23.5 million. Most small ruminant herders manage farms with an average of 200–500 animals, following traditional practices and facing challenges such as low production efficiency, labour shortages, and limited mechanisms for improving farm monitoring. The SMART FLOCK SAUDI mobile application is a unique initiative supporting small ruminant farming by integrating the latest IoT technology to enhance farm management, productivity, traceability, and animal welfare. Developed under the Sustainable Rural Agricultural Development Programme in collaboration with the Ministry of Environment Water and Agriculture, the app offers advanced animal identification, comprehensive farm management tools, a feed management module, and an interactive dashboard for real-time insights, aiming to transform farm management into a streamlined, efficient process.
- https://apps.apple.com/sa/app/milkingcloud-herd-management/id979928008 – MilkingCloud is an all-encompassing app designed to revolutionize the management of dairy and beef farms. It offers a suite of powerful tools that streamline livestock management, enhance milk production, and improve overall farm efficiency. Key features include comprehensive livestock management with detailed records on health, breeding, lactation, and growth; advanced milk production tracking with sophisticated analytics; efficient feed management with a dynamic system for calculating ration needs and managing feed inventory; innovative breeding management with detailed tracking of cycles, insemination records, and pregnancy checks; health and treatment monitoring with comprehensive monitoring and reminders for vaccinations, treatments, and health checks; data-driven decision making with detailed reports on productivity and financial analysis; and a user-friendly interface accessible across devices. MilkingCloud is more than just a farm management app; it’s a partner in a farm’s success, providing the tools needed to achieve goals in optimizing dairy production, improving beef cattle management, and streamlining farm operations.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
10
Notes:
The narrative is fresh, with no prior publications found. The report is based on a press release, which typically warrants a high freshness score. The earliest known publication date is June 3, 2025. No discrepancies in figures, dates, or quotes were identified. The report includes updated data and introduces new material, justifying a higher freshness score.
Quotes check
Score:
10
Notes:
The direct quote from Alexander Kappes, CEO of Greener Herd, appears to be original, with no prior usage found. The wording matches the press release, indicating authenticity.
Source reliability
Score:
7
Notes:
The narrative originates from AgTechNavigator, a reputable organisation in the agri-tech sector. However, it is a single-outlet narrative, which introduces some uncertainty. The press release from Greener Herd is also considered reliable, as it comes directly from the company.
Plausability check
Score:
9
Notes:
The claims about Greener Herd’s app and its features are plausible and align with the company’s mission and previous statements. The app’s features, such as livestock emissions tracking and a database of over 200 feed products, are consistent with the company’s focus on sustainable livestock management. The reported user engagement on social media platforms like TikTok and Instagram is also credible, given the company’s active presence on these platforms.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative is fresh, original, and based on reliable sources. The claims made are plausible and consistent with Greener Herd’s known activities and objectives. No significant issues were identified, leading to a high-confidence assessment.
