Sharjah’s Environment and Protected Areas Authority launched the Sustainable Sea campaign for World Environment Day, engaging volunteers and divers in a seabed clean-up to raise awareness and foster community responsibility for marine ecosystems.
Sharjah’s Environment and Protected Areas Authority marked World Environment Day by shining a spotlight firmly on marine pollution, unveiling a new public campaign designed to blend education, volunteer effort, and direct environmental action.
The programme, known as Sustainable Sea, saw divers and volunteers taking to the waters at Khor Al Khan Marina to carry out a seabed clean-up. Their goal was straightforward: remove marine debris and ease the pressure on coastal ecosystems. According to the EPAA, this campaign was not only about tidying up the seabed but also about highlighting the broader damage caused by plastic pollution, affecting marine life, coral reefs, and the delicate ecological balance of the emirate’s waters.
The authority explained that this initiative aims to boost public awareness about the dangers of discarded plastics and other forms of marine litter. It also wants to foster a stronger sense of environmental responsibility among residents, encouraging everyone to get involved in conservation efforts rather than leaving it solely to the authorities.
Aisha Rashid Deemas, chairperson of the EPAA in Sharjah, pointed out that the marine environment is among the emirate’s most precious natural assets, and, well, it needs collective protection. She commented in statements released by the authority that this initiative is part of a broader push to deepen environmental awareness, and hopefully inspire people to adopt more sustainable habits in daily life. She further stressed that plastic pollution remains one of the most significant threats to marine ecosystems across the globe.
What set the campaign apart was its practical, community-driven approach. Instead of just relying on messages or public events, it focused on hands-on work. Divers worked alongside volunteers in the seabed clean-up, which really helped to show just how big the challenge is when it comes to safeguarding coastal areas, since waste can build up out of sight and continue harming wildlife long after it washes into the water.
Starting at Khor Al Khan Marina was both symbolic and strategic. By choosing that spot for the clean-up, the EPAA linked the awareness effort to a visible part of Sharjah’s coastline, reinforcing the message that marine conservation begins right here at home. It also served as a neat demonstration of how campaigns like this can turn concern into immediate action.
Several organisations joined in, including the Sharjah Museums Authority, BEEAH Group, the Sharjah Fish Resources Authority, Sharjah Civil Defence, Sharjah Municipality, and the Majlan Marine Sports Centre. Their collective involvement underscores a trend in the UAE: environmental work is increasingly collaborative, with government bodies, private companies, and local groups all pulling together.
And that partnership approach is pretty important. Marine pollution isn’t a problem one organisation can fix on its own. It touches on waste management, public behaviour, coastal protection, biodiversity, and community participation. So, in that sense, the Sustainable Sea project follows a broader regional shift toward multi-stakeholder programmes that blend public outreach with tangible, on-the-ground clean-up efforts.
The EPAA’s messaging also fits into a larger policy trend happening across the UAE, where conservation efforts are being linked more and more to community education and social engagement. Sharjah, in particular, has long made a point of promoting its heritage, natural protection, and sustainable development. So this campaign, focusing on marine cleanliness and eco-responsibility, builds on that policy narrative, while giving it a practical, community-facing flavour.
Plastic waste, as everyone knows, remains one of the biggest threats facing marine ecosystems today. Items that find their way into the sea can injure or kill marine animals, fish, seabirds, and other creatures alike. And even tiny fragments can end up in food chains, disrupting habitats and threatening overall ecosystem health. Coral reefs are especially at risk because debris can damage their delicate structures and make already-stressed ecosystems even more vulnerable. For coastal communities, the consequences aren’t just environmental, they have economic impacts too, affecting tourism, fishing industries, and the wider marine economy.
The emphasis on involving volunteers is pretty important, too. Authorities are increasingly understanding that lasting change depends on how the public behaves, not just on enforcement. Inviting volunteers into the campaign shows that conservation is a shared civic duty, something everyone should pitch in with. That message, especially in urban coastal settings where population growth and consumption push waste levels higher, reminds us that residents need to be actively part of the solution.
The campaign also reflects how environmental initiatives are changing in the Gulf region. In the past, awareness days tended to be mainly speeches or expos, nice, but perhaps a bit symbolic. Now, there’s a real push towards measurable field efforts, social mobilisation, and visible cooperation between organisations. In that way, Sustainable Sea taps into a broader move towards campaigns that aren’t just about education but also about making a tangible difference through action.
For Sharjah, even if the seabed clean-up was a one-off event, the EPAA clearly intends it to be a sign of longer-term commitment. By tying it into World Environment Day, the campaign took a global theme and anchored it locally, emphasising that protecting the sea isn’t some distant goal but an ongoing responsibility, one that communities, institutions, and individuals must share.
In a region where issues like water security, waste management, and ecosystem resilience are becoming more critical every day, these kinds of campaigns seem poised to grow in importance. The Sustainable Sea initiative suggests that, here in Sharjah, marine conservation isn’t just an isolated gesture, it’s part of a larger, public-driven push towards sustainability.
- https://www.gccbusinessnews.com/epaa-launches-sustainable-sea-initiative/ – Please view link – unable to able to access data
- https://sharjah24.ae/en/Articles/2026/06/06/EPA-launches-Sustainable-Sea-initiative-for-awareness – The Environment and Protected Areas Authority (EPAA) in Sharjah launched the ‘Sustainable Sea’ initiative as part of its World Environment Day activities. The initiative aims to raise public awareness about the harmful effects of marine pollution and plastic waste, encouraging community participation and volunteer efforts to protect marine ecosystems and preserve natural resources. The campaign included a seabed clean-up diving operation from Khor Al Khan Marina, supported by entities such as the Sharjah Museums Authority, BEEAH Group, and the Sharjah Fish Resources Authority.
- https://www.gulftoday.ae/business/2026/06/06/sharjahs-epaa-launches-sustainable-sea-initiative – Sharjah’s EPAA launched the ‘Sustainable Sea’ initiative as part of its World Environment Day activities. The initiative aims to highlight the importance of protecting marine ecosystems, raise community awareness about the dangers of marine pollution and plastic waste, and promote a culture of environmental responsibility and volunteerism. The campaign featured a seabed clean-up diving operation from Khor Al Khan Marina, supported by entities including the Sharjah Museums Authority, BEEAH Group, and the Sharjah Fish Resources Authority.
- https://omnesmedia.com/en/media-news/epaa-launches-sustainable-sea-initiative-to-promote-marine-conservation – The Environment and Protected Areas Authority (EPAA) in Sharjah launched the ‘Sustainable Sea’ initiative as part of its World Environment Day activities. The initiative aims to highlight the importance of protecting marine ecosystems, raise community awareness about the dangers of marine pollution and plastic waste, and promote a culture of environmental responsibility and volunteerism. The campaign included a seabed clean-up diving operation from Khor Al Khan Marina, supported by entities such as the Sharjah Museums Authority, BEEAH Group, and the Sharjah Fish Resources Authority.
- https://gulfnews.com/uae/environment/sharjahs-sustainable-sea-drive-targets-marine-pollution-1.500566104 – Sharjah’s EPAA launched a major marine conservation campaign in Sharjah, bringing together divers, volunteers, and public institutions to tackle marine pollution and promote environmental responsibility as part of World Environment Day activities. The ‘Sustainable Sea’ initiative aims to raise awareness about the growing threat of plastic waste and marine debris while encouraging community participation in protecting marine ecosystems and preserving biodiversity. The campaign featured a seabed clean-up diving operation from Khor Al Khan Marina, supported by entities including the Sharjah Museums Authority, BEEAH Group, and the Sharjah Fish Resources Authority.
- https://www.khaleejtimes.com/uae/environment/sharjah-dives-deep-into-marine-conservation-with-sustainable-sea-campaign?amp=1 – The Environment and Protected Areas Authority (EPAA) in Sharjah launched the ‘Sustainable Sea’ initiative as part of its World Environment Day activities, bringing together divers, volunteers, and partner institutions to promote marine conservation and combat the growing threat of plastic pollution to the emirate’s coastal ecosystems. The initiative combined direct environmental action with community outreach, anchored by an underwater clean-up diving operation from Khor Al Khan Marina. Divers and volunteers worked to remove marine debris from the seabed with the aim of reducing pollution’s impact on marine life and coral reefs, and supporting the long-term sustainability of the region’s marine ecosystems.
- https://www.gccbusinessnews.com/epaa-launches-sustainable-sea-initiative/ – The Environment and Protected Areas Authority (EPAA) in Sharjah launched the ‘Sustainable Sea’ initiative as part of its World Environment Day activities to promote marine conservation and environmental responsibility. The initiative aims to raise public awareness about the harmful effects of marine pollution and plastic waste while encouraging community participation and volunteer efforts to protect marine ecosystems and preserve natural resources. The campaign included a seabed clean-up diving operation from Khor Al Khan Marina, supported by entities such as the Sharjah Museums Authority, BEEAH Group, and the Sharjah Fish Resources Authority.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
10
Notes:
The article reports on the ‘Sustainable Sea’ initiative launched by Sharjah’s Environment and Protected Areas Authority (EPAA) on June 6, 2026, as part of World Environment Day activities. This is the earliest known publication date for this event, indicating high freshness. No evidence of recycled or republished content was found.
Quotes check
Score:
8
Notes:
The article includes direct quotes from Aisha Rashid Deemas, Chairperson of the EPAA. These quotes are consistent with those found in other reputable sources reporting on the same event, suggesting they are authentic. However, the exact earliest known usage of these quotes could not be determined, so a slight reduction in score is warranted.
Source reliability
Score:
6
Notes:
The article originates from GCC Business News, a niche publication. While it provides detailed coverage of the event, its limited reach and potential lack of editorial oversight raise concerns about source reliability. The article appears to be summarising or aggregating content from other sources, which may affect its independence.
Plausibility check
Score:
9
Notes:
The claims made in the article align with known environmental initiatives and the EPAA’s previous activities. The involvement of multiple reputable organisations, such as the Sharjah Museums Authority and BEEAH Group, adds credibility. However, the article’s reliance on a single source and lack of independent verification from other reputable outlets slightly diminishes its overall plausibility.
Overall assessment
Verdict (FAIL, OPEN, PASS): FAIL
Confidence (LOW, MEDIUM, HIGH): MEDIUM
Summary:
While the article provides timely and detailed coverage of the ‘Sustainable Sea’ initiative, concerns about source reliability, limited independent verification, and potential reliance on aggregated content from other sources lead to a ‘FAIL’ verdict. Editors should exercise caution and seek additional independent verification before publishing.



