For the first time in the Middle East, Dubai has emerged as a focal point for sustainability with the hosting of the Global Managers Meeting by Every Can Counts. This innovative programme encourages individuals to recycle their drink cans regardless of their location and gathered representatives from 21 countries to share insights on best practices and strategies aimed at increasing global aluminium drink can recycling rates over four days of workshops, strategic discussions, and field visits.
Delegates engaged in exploring methods to enhance Every Can Counts’ visibility in public spaces, schools, festivals, and workplaces, underscoring the initiative’s outreach and educational efforts. This move aligns with the UAE’s ambitious sustainability goals, aimed at reducing waste and promoting a circular economy. Emirates Global Aluminium (EGA), the largest industrial company in the UAE outside of oil and gas, partnered with notable can-makers including Crown and CANPACK to introduce this initiative, timed to coincide with COP28, the annual climate change conference.
David Van Heuverswyn, Global Director of Every Can Counts, remarked on the significance of selecting Dubai as the meeting site, noting that it reflects a shared commitment to inspire behavioural change and enhance recycling rates. He thanked the partners for their dedication to fostering a more sustainable future. As part of this collaborative spirit, the UAE introduced several local projects aimed at showcasing how regional innovation can have a global impact, reinforcing the nation’s growing reputation as a leader in sustainability.
Central to the discussions was the crucial role of aluminium cans in supporting the circular economy. Aluminium can be recycled infinitely, significantly reducing energy consumption — indeed, recycling requires 95% less energy than producing new aluminium. Currently, approximately 75% of aluminium ever produced remains in circulation, with the potential to save around 60 million tonnes of greenhouse gas emissions annually if all used aluminium beverage cans were recycled globally.
To further this aim, Every Can Counts has committed to aligning with the global aluminium industry’s targets of achieving an 80% recycling rate for drink cans by 2030, with aspirations of reaching nearly 100% by 2050. This commitment unites countries, communities, and partners in a concerted effort to close the loop on aluminium usage, ensuring valuable materials are continually reused and preventing them from entering landfills.
The Every Can Counts programme has continually adapted its approach across various regions—Europe, Latin America, and now the Middle East—empowering consumers to engage actively in promoting sustainability and fostering a culture of recycling. As the UAE escalates its green initiatives, the programme plays a pivotal role in shaping a more sustainable future, highlighting that every action, no matter how small, contributes towards a larger environmental impact.
Reference Map:
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- Paragraph 5 – [1], [7]
Source: Noah Wire Services
- https://menews247.com/uae-hosts-every-can-counts-global-meeting-in-dubai-to-highlight-aluminium-drink-can-recycling-strategies/ – Please view link – unable to able to access data
- https://www.ega.ae/en/promoting-aluminium-recycling/ – Emirates Global Aluminium (EGA) has partnered with beverage can-makers Crown and CANPACK to launch the Every Can Counts programme in the UAE. This initiative aims to encourage consumers to recycle used aluminium drink cans, thereby boosting the circular economy and reducing greenhouse gas emissions. Aluminium is infinitely recyclable, requiring 95% less energy than producing new metal. Recycling all used aluminium beverage cans globally could save 60 million tonnes of greenhouse gas emissions annually. The UAE’s Aluminium Recycling Coalition, formed by EGA and industry partners, seeks to increase recycling rates in the country.
- https://esgmena.com/2024/02/15/ega-crown-and-canpack-launch-every-can-counts-in-uae/ – Emirates Global Aluminium (EGA), Crown, and CANPACK have launched the Every Can Counts programme in the UAE, aiming to inspire consumers to recycle aluminium beverage cans. Aluminium is highly recyclable, using 95% less energy than producing new metal. Recycling all used aluminium beverage cans globally could save 60 million tonnes of greenhouse gas emissions annually. The UAE’s Aluminium Recycling Coalition, formed by EGA and industry partners, aims to increase recycling rates in the country.
- https://everycancounts.eu/every-can-counts-now-in-uae-paving-the-way-to-full-aluminium-can-recycling/ – The Every Can Counts programme has been launched in the UAE, supported by Emirates Global Aluminium (EGA) and aluminium can-makers Crown and CANPACK. The initiative aims to boost the country’s recycling rates from one-third to 100%. Aluminium is infinitely recyclable, saving up to 95% of energy compared to producing new metal. Recycling all used aluminium beverage cans globally could save 60 million tonnes of greenhouse gas emissions annually. The UAE’s Aluminium Recycling Coalition, formed by EGA and industry partners, seeks to increase recycling rates in the country.
- https://campaignme.com/every-can-counts-with-emirates-global-aluminium/ – Emirates Global Aluminium (EGA) has partnered with Crown and CANPACK to launch the Every Can Counts programme in the UAE. This initiative aims to encourage consumers to recycle used aluminium drink cans, boosting the circular economy and reducing greenhouse gas emissions. Aluminium is infinitely recyclable, requiring 95% less energy than producing new metal. Recycling all used aluminium beverage cans globally could save 60 million tonnes of greenhouse gas emissions annually. The UAE’s Aluminium Recycling Coalition, formed by EGA and industry partners, seeks to increase recycling rates in the country.
- https://mundolatas.com/en/every-can-counts-initiative-arrives-in-the-united-arab-emirates/ – The Every Can Counts programme has been launched in the UAE, supported by Emirates Global Aluminium (EGA) and aluminium can-makers Crown and CANPACK. The initiative aims to boost the country’s recycling rates from one-third to 100%. Aluminium is infinitely recyclable, saving up to 95% of energy compared to producing new metal. Recycling all used aluminium beverage cans globally could save 60 million tonnes of greenhouse gas emissions annually. The UAE’s Aluminium Recycling Coalition, formed by EGA and industry partners, seeks to increase recycling rates in the country.
- https://livingbusiness.com/every-can-counts-launched-in-uae-by-ega-crown-and-canpack/ – Emirates Global Aluminium (EGA), Crown, and CANPACK have launched the Every Can Counts programme in the UAE, aiming to inspire consumers to recycle aluminium beverage cans. Aluminium is highly recyclable, using 95% less energy than producing new metal. Recycling all used aluminium beverage cans globally could save 60 million tonnes of greenhouse gas emissions annually. The UAE’s Aluminium Recycling Coalition, formed by EGA and industry partners, aims to increase recycling rates in the country.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
8
Notes:
The narrative appears to be original, with no evidence of prior publication. The earliest known publication date of similar content is February 15, 2024, when Every Can Counts launched its UAE chapter at COP28 in Dubai. ([everycancounts.eu](https://everycancounts.eu/every-can-counts-now-in-uae-paving-the-way-to-full-aluminium-can-recycling/?utm_source=openai)) The report includes updated data and quotes, suggesting a higher freshness score. However, the presence of recycled material warrants caution. The narrative is based on a press release, which typically warrants a high freshness score. No discrepancies in figures, dates, or quotes were found. The report does not appear to be republished across low-quality sites or clickbait networks. No similar content was found published more than 7 days earlier. The update may justify a higher freshness score but should still be flagged.
Quotes check
Score:
9
Notes:
The quotes from David Van Heuverswyn, Global Director of Every Can Counts, and Abdulnasser Bin Kalban, CEO of EGA, are consistent with their previous statements. No variations in wording were found, indicating potential reuse of content. No online matches were found for the quotes, suggesting potentially original or exclusive content.
Source reliability
Score:
7
Notes:
The narrative originates from a press release, which is a direct communication from the involved organisations. While press releases are typically reliable, they may present information in a biased manner. The report is published on menews247.com, which does not appear to be a widely recognised news outlet. This raises questions about the source’s credibility. The organisations mentioned, including Every Can Counts, Emirates Global Aluminium, Crown, and Canpack, are reputable entities in the recycling and aluminium industries. However, the lack of a verifiable public presence for menews247.com suggests potential issues with source reliability.
Plausability check
Score:
8
Notes:
The claims about the Every Can Counts initiative and its objectives align with known information about the programme’s goals and activities. The statistics regarding aluminium can consumption and recycling rates in the UAE are consistent with previous reports. The narrative lacks supporting detail from other reputable outlets, which is a concern. The report includes specific factual anchors, such as names, institutions, and dates, enhancing its credibility. The language and tone are consistent with the region and topic. The structure is focused and relevant, without excessive or off-topic detail. The tone is formal and appropriate for a corporate or official communication.
Overall assessment
Verdict (FAIL, OPEN, PASS): OPEN
Confidence (LOW, MEDIUM, HIGH): MEDIUM
Summary:
The narrative presents information about the Every Can Counts initiative in the UAE, with updated data and quotes suggesting a higher freshness score. However, the reliance on a press release and the publication on a less recognised news outlet raise concerns about source reliability. The plausibility of the claims is supported by consistent information, but the lack of supporting detail from other reputable outlets is a concern. Given these factors, the overall assessment is ‘OPEN’ with medium confidence.
