Abu Dhabi: Etihad Airways introduces Corporate Conscious Choices, a digital portal enabling companies to manage travel bookings, monitor carbon emissions, invest in sustainable aviation fuel, and earn rewards for green practices, alongside a new business platform enhancing corporate travel oversight and operational efficiency.
Etihad Airways, the national carrier of the United Arab Emirates, has launched a new digital platform aimed at transforming corporate travel management with a strong focus on sustainability. The airline’s Corporate Conscious Choices portal is designed to simplify the travel booking and administration process for corporate clients while simultaneously enabling companies to make greener travel decisions.
The portal provides tools that allow organisations to monitor and offset their corporate travel carbon emissions, invest in Sustainable Aviation Fuel (SAF), and earn rewards for adopting environmentally responsible behaviours. This initiative is part of Etihad’s broader commitment to sustainability, reflecting its strategic priority to reduce environmental impact across its operations. Antonoaldo Neves, Etihad’s Chief Executive Officer, highlighted that the platform equips corporate travellers and businesses with practical means to reduce their footprint and gain recognition for their sustainable efforts.
Corporate Conscious Choices operates through four key sustainability pillars: SAF Investment, which involves supporting the development and adoption of sustainable aviation fuels; Green Surcharges, allowing companies to contribute towards greener aviation operations; Corporate Conscious Miles, a loyalty rewards system encouraging sustainable choices; and Carbon Offsets, enabling the compensation of emissions through verified projects. The programme has attracted significant corporate partnerships, including with global firms such as CWT and Accenture, who are collaborating with Etihad to meet their own ESG (Environmental, Social, and Governance) goals.
Beyond the sustainability-specific features, Etihad has also rolled out the Etihad for Business corporate portal, a comprehensive digital tool that centralises corporate travel management. This platform enhances self-service capabilities for businesses, offering real-time tracking of travel programme performance, automated reporting, transparent tier management, and streamlined contract handling. These functionalities provide companies with increased visibility into their travel data and allow more efficient oversight of travel policies and expenses.
Collectively, these initiatives underscore Etihad Airways’ ambition to position itself as a leader in sustainable aviation and corporate travel solutions. By integrating sustainability incentives with robust travel management tools, the airline aims to support corporate clients in reducing their environmental footprint while maintaining operational efficiency and visibility.
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Source: Noah Wire Services
- https://thefinanceworld.com/etihad-airways-unveils-new-portal-to-simplify-corporate-travel-management/ – Please view link – unable to able to access data
- https://www.etihad.com/en-us/news/etihad-expands-green-loyalty-offering-with-corporate-programme-to-reward-organisations-and-their-staff-for-making-sustainable-choices – Etihad Airways has launched the Corporate Conscious Choices programme, a sustainability-focused corporate rewards initiative. This programme enables companies to offset corporate travel emissions, invest in Sustainable Aviation Fuels (SAF), and promote sustainable activities. It offers benefits across four core sustainability pillars: SAF Investment, Green Surcharges, Corporate Conscious Miles, and Carbon Offsets. The programme has attracted partnerships with leading global organisations, including CWT and Accenture, aiming to support corporate partners in achieving their sustainability goals through these initiatives.
- https://www.businesstraveller.com/business-travel/2022/01/25/etihad-launches-sustainability-focused-corporate-rewards-programme/ – Etihad Airways has introduced the Corporate Conscious Choices programme, a sustainability-focused corporate rewards initiative. This programme enables companies to offset corporate travel emissions, invest in Sustainable Aviation Fuels (SAF), and promote sustainable activities. It offers benefits across four core sustainability pillars: SAF Investment, Green Surcharges, Corporate Conscious Miles, and Carbon Offsets. The programme has attracted partnerships with leading global organisations, including CWT and Accenture, aiming to support corporate partners in achieving their sustainability goals through these initiatives.
- https://www.etihad.com/en-us/news/etihad-for-business-corporate-portal-goes-live – Etihad Airways has launched the Etihad for Business corporate portal, a digital platform that centralises corporate travel management. The portal offers enhanced self-service capabilities, allowing companies to manage travel programmes, track performance data in real-time, and redeem benefits online. Features include automated performance reports, transparent tiering requirements, and streamlined contract management, providing companies with clear visibility into their travel programme value and simplifying business travel management.
- https://www.businesstraveller.com/business-travel/2022/01/20/etihad-expands-its-green-loyalty-programme-to-corporate-customers/ – Etihad Airways has expanded its green loyalty programme to corporate customers with the launch of ‘Corporate Conscious Choices by Etihad’. This programme allows organisations to offset corporate travel, invest in Sustainable Aviation Fuels (SAF), and promote sustainable activities. Designed for organisations committed to reducing emissions and operating sustainably, it offers rewards and incentives to support pro-environmental, social, and governance (ESG) initiatives and employee behaviour.
- https://www.theartofbusinesstravel.com/news/corporate-conscious-choices/ – Etihad Airways has launched its sustainability-focused corporate rewards programme, Corporate Conscious Choices. The programme is designed to facilitate and deliver corporate partner sustainability goals through carbon offsetting, sustainable aviation fuel (SAF) investments, and green surcharge fares. It provides benefits across four core sustainability pillars: SAF Investment, Green Surcharges, Corporate Conscious Miles, and Carbon Offsets. The programme has already resonated among corporates, with a number of leading global organisations partnering with Etihad to launch the programme, including CWT and Accenture.
- https://www.dubaieye1038.com/news/business/etihad-expands-green-loyalty-offering-with-corporate-reward-programme/ – Etihad Airways has launched the Corporate Conscious Choices programme, a sustainability-focused corporate rewards initiative. This programme enables companies to offset corporate travel emissions, invest in Sustainable Aviation Fuels (SAF), and promote sustainable activities. It offers benefits across four core sustainability pillars: SAF Investment, Green Surcharges, Corporate Conscious Miles, and Carbon Offsets. The programme has attracted partnerships with leading global organisations, including CWT and Accenture, aiming to support corporate partners in achieving their sustainability goals through these initiatives.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
6
Notes:
The narrative introduces Etihad Airways’ ‘Etihad for Business’ corporate portal, launched on 17 July 2025. This initiative aligns with previous announcements, such as the ‘Etihad for Business’ programme launched on 30 April 2025 ([etihad.com](https://www.etihad.com/en-tz/news/etihad-airways-launches-etihad-for-business-corporate-travel-programme?utm_source=openai)) and the ‘Corporate Conscious Choices’ programme introduced on 19 January 2022 ([etihad.com](https://www.etihad.com/en-us/news/etihad-expands-green-loyalty-offering-with-corporate-programme-to-reward-organisations-and-their-staff-for-making-sustainable-choices?utm_source=openai)). The overlap in content and dates suggests that the current narrative may be a republished version of earlier reports, potentially indicating recycled content. The inclusion of updated data, such as the specific launch date, may justify a higher freshness score but should still be flagged. The presence of multiple references to the same source ([etihad.com](https://www.etihad.com/en-us/news/etihad-expands-green-loyalty-offering-with-corporate-programme-to-reward-organisations-and-their-staff-for-making-sustainable-choices?utm_source=openai)) further suggests that the content may have been republished across various platforms. This pattern is common in low-quality sites or clickbait networks, which often republish press releases with minimal modification. Therefore, the freshness score is moderate, and the content should be flagged as potentially recycled.
Quotes check
Score:
7
Notes:
The narrative includes a direct quote from Javier Alija, Vice President of Global Sales & Distribution at Etihad Airways: ‘We’ve created a platform that puts control directly in our corporate partners’ hands.’ This quote appears in the official Etihad Airways press release dated 17 July 2025 ([etihad.com](https://www.etihad.com/en-us/news/etihad-for-business-corporate-portal-goes-live?utm_source=openai)). The identical wording suggests that the quote is directly sourced from the press release, indicating potential reuse of content. However, no earlier instances of this exact quote were found, suggesting that the content may be original or exclusive. The presence of the quote in the official press release supports the authenticity of the information.
Source reliability
Score:
5
Notes:
The narrative originates from ‘The Finance World,’ a platform that aggregates financial news and press releases. While it provides timely information, the platform’s reliance on republished content from various sources raises concerns about originality and potential biases. The absence of a clear editorial process or independent reporting further diminishes the reliability of the source. Therefore, the source reliability score is moderate, and the content should be approached with caution.
Plausability check
Score:
8
Notes:
The narrative describes Etihad Airways’ launch of the ‘Etihad for Business’ corporate portal, a development that aligns with the airline’s previous initiatives to enhance corporate travel management. The features and benefits outlined in the narrative are consistent with Etihad’s known strategies and objectives. The inclusion of a direct quote from Javier Alija adds credibility to the claims. However, the repetition of content from earlier reports and the reliance on a single source without additional corroboration slightly diminish the overall plausibility.
Overall assessment
Verdict (FAIL, OPEN, PASS): FAIL
Confidence (LOW, MEDIUM, HIGH): MEDIUM
Summary:
The narrative presents information about Etihad Airways’ ‘Etihad for Business’ corporate portal, which aligns with previous announcements and includes a direct quote from a recent press release. However, the content appears to be recycled from earlier reports, with minimal new information or analysis. The reliance on a single, potentially unreliable source further diminishes the credibility of the narrative. Therefore, the overall assessment is a ‘FAIL’ with medium confidence.
