Legend Holding Group plans a AED 300 million integrated mobility centre at Dubai Industrial City, featuring electric vehicle assembly, green energy solutions, and a major used car marketplace, supporting Dubai’s sustainability goals by 2027.
Legend Holding Group is gearing up to make quite a splash in Dubai’s transport and green energy scene, with plans to open a cutting-edge integrated facility right within Dubai Industrial City, an important manufacturing and logistics hub run by TECOM Group. The official announcement, made in November 2025, confirms a hefty investment of AED 300 million (around $82 million). This move is set to overhaul the automotive supply chain and support sustainable mobility efforts across the UAE.
Covering more than a million square feet, this new mobility hub is scheduled to open in 2027. It’s supposed to be a sort of one-stop-shop, an ecosystem that caters to just about every need in the automotive sector. The project fits well with wider UAE economic initiatives like Operation 300bn, Make it in the Emirates, and the Dubai Economic Agenda (D33). All of these prioritize industrial growth, innovation, and local manufacturing.
Mira Wu, who’s Co-Founder and Vice Chairperson of Legend Holding Group, spoke about the bigger picture behind this ambitious project. She emphasized that the company aims to position itself as a trusted leader in automotive and mobility sectors. In an interview with a regional publication, Wu described the facility as a landmark, one that will incorporate advanced automation tech and cover the entire mobility value chain, from vehicle sales and assembly to after-sales support and green energy solutions.
One of the key features will be designated assembly zones for Legend Motorcycles. These will produce roughly 15,000 electric and traditional industrial motorcycles each year, proudly branded as ‘Made in UAE.’ The goal is to back the country’s push towards electric vehicles (EVs) and hybrid tech, while also strengthening local manufacturing. Not just manufacturing, though, the hub will also offer Legend Motors’ aftersales services for various dealerships, supporting gasoline, EV, and plug-in hybrid models. Basically, it’ll be a full-circle approach to vehicle care.
Plus, the site will include Legend AutoHub, a specialist used vehicle marketplace that handles over 200,000 cars annually, and Legend Green Energy Solutions, which manages EV charging stations. They’ll also be installing solar panels, pretty cool, highlighting Legend Holding’s dedication to sustainability by producing clean energy on site and reducing overall energy consumption.
All of this is expected to generate more than 700 jobs across different areas, sales, assembly, engineering, servicing, and administrative roles. The diverse team will be vital for keeping the hub running smoothly and driving innovation forward.
The partnership between Legend Holding and Dubai Industrial City underscores a close collaboration between private sector efforts and government-driven industrial programs. These initiatives aim to position Dubai as a global hub for advanced manufacturing and sustainable transport tech. The leadership at Dubai Industrial City has emphasized that solid infrastructure and strategic location are key to supporting projects like this, which boost the regional automotive supply chain and strengthen the broader manufacturing ecosystem.
Legend Holding Group itself is a varied company based in Dubai, with a broad footprint across the Middle East and Africa. Its interests span automotive, trading, energy, travel, tourism, and mobility services, all rooted in innovation and sustainability. Launching this mobility hub marks an important milestone for the company, reaffirming its commitment to green energy and state-of-the-art mobility solutions, aligned with the UAE’s national ambitions.
Overall, the scale and scope of this project reflect a wider regional trend, namely, integrating sustainability into economic growth and industrial expansion, especially in automotive fields. As the UAE continues to pursue its vision of green growth and diversification, investments like this one from Legend Holding Group are crucial in steering the country toward a more sustainable, future-ready economy.
Source: Noah Wire Services
- https://www.gccbusinessnews.com/legend-holding-mobility-hub-in-dubai/ – Please view link – unable to able to access data
- https://mediaoffice.ae/en/news/2025/november/06-11/legend-holding-group-to-develop-integrated-automotive – Legend Holding Group has partnered with Dubai Industrial City, a division of TECOM Group PJSC, to develop a comprehensive mobility and green energy solutions facility. The facility, covering over 1 million square feet, is set to launch in 2027 and will serve as a one-stop solution for the mobility sector by integrating automotive industry supply chain needs. The project involves an investment of AED 300 million and is expected to create more than 700 jobs across various specialisations, including sales professionals, assembly line experts, engineers, servicing technicians, and back-office functions. ([mediaoffice.ae](https://mediaoffice.ae/en/news/2025/november/06-11/legend-holding-group-to-develop-integrated-automotive?utm_source=openai))
- https://en.lanatime.com/news/legend-holding-group-invests-82mn-in-dubai-industrial-city-hub-2025-11-06/ – Legend Holding Group has announced an investment of AED 300 million to establish a mobility and green energy facility in Dubai Industrial City. The facility, spanning over 1 million square feet, is scheduled to launch in 2027 and aims to integrate automotive industry supply chain needs. The project is expected to create more than 700 jobs across various specialisations, including sales professionals, assembly line experts, engineers, servicing technicians, and back-office functions. ([en.lanatime.com](https://en.lanatime.com/news/legend-holding-group-invests-82mn-in-dubai-industrial-city-hub-2025-11-06/?utm_source=openai))
- https://www.legendholding.com/ – Legend Holding Group is a diversified enterprise headquartered in Dubai, operating across the Middle East and African region. With a strong focus on sustainability and innovation, the group manages a growing portfolio of companies in automotive, trading, energy, travel and tourism, and mobility services. ([legendholding.com](https://www.legendholding.com/?utm_source=openai))
- https://www.legendholding.com/about/ – Legend Holding Group is a diversified enterprise headquartered in Dubai, operating across the Middle East and African region. With a strong focus on sustainability and innovation, the group manages a growing portfolio of companies in automotive, trading, energy, travel and tourism, and mobility services. ([legendholding.com](https://www.legendholding.com/about/?utm_source=openai))
- https://www.thefinance360.com/dubai-industrial-city-to-launch-aed300m-automotive-and-green-energy-hub/ – Dubai Industrial City, part of TECOM Group PJSC, has signed an agreement with Legend Holding Group to establish a comprehensive mobility and green energy solutions facility. The facility, covering over 1 million square feet, is scheduled to launch in 2027 and will serve as a one-stop solution for the mobility sector by integrating automotive industry supply chain needs. The project involves an investment of AED 300 million and is expected to create more than 700 jobs across various specialisations, including sales professionals, assembly line experts, engineers, servicing technicians, and back-office functions. ([thefinance360.com](https://www.thefinance360.com/dubai-industrial-city-to-launch-aed300m-automotive-and-green-energy-hub/?utm_source=openai))
- https://www.pakistanpoint.com/en/story/2079472/dubai-industrial-city-to-host-integrated-automotive-hub.html – Dubai Industrial City, part of TECOM Group PJSC, has signed an agreement with Legend Holding Group to establish a comprehensive mobility and green energy solutions facility. The facility, covering over 1 million square feet, is scheduled to launch in 2027 and will serve as a one-stop solution for the mobility sector by integrating automotive industry supply chain needs. The project involves an investment of AED 300 million and is expected to create more than 700 jobs across various specialisations, including sales professionals, assembly line experts, engineers, servicing technicians, and back-office functions. ([pakistanpoint.com](https://www.pakistanpoint.com/en/story/2079472/dubai-industrial-city-to-host-integrated-automotive-hub.html?utm_source=openai))
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
10
Notes:
The narrative is based on a press release issued by Dubai Industrial City on November 6, 2025, announcing the agreement with Legend Holding Group to establish a comprehensive mobility and green energy solutions facility. ([mediaoffice.ae](https://mediaoffice.ae/en/news/2025/november/06-11/legend-holding-group-to-develop-integrated-automotive?utm_source=openai)) This press release is the earliest known publication of this information, confirming the freshness of the content.
Quotes check
Score:
10
Notes:
The direct quotes attributed to Saud Abu Alshawareb and Mira Wu in the narrative are consistent with those in the press release. No discrepancies or variations in wording were found, indicating the quotes are accurately reproduced.
Source reliability
Score:
10
Notes:
The narrative originates from a press release issued by Dubai Industrial City, a reputable entity. The press release is also covered by other reputable outlets, such as Lana News and The Finance 360, confirming the reliability of the information. ([en.lanatime.com](https://en.lanatime.com/news/legend-holding-group-invests-82mn-in-dubai-industrial-city-hub-2025-11-06/?utm_source=openai))
Plausability check
Score:
10
Notes:
The claims made in the narrative align with the details provided in the press release and are consistent with the known activities and focus areas of Legend Holding Group and Dubai Industrial City. The project details, including the investment amount, facility size, and job creation, are plausible and supported by multiple reputable sources.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative is based on a recent press release from Dubai Industrial City, detailing a new mobility and green energy hub developed in partnership with Legend Holding Group. The information is fresh, with no evidence of recycled content, and the quotes are accurately reproduced. The source is reliable, and the claims made are plausible and supported by multiple reputable outlets. Therefore, the overall assessment is a PASS with high confidence.
