Moro Hub and Univers have announced a strategic partnership aimed at harnessing AI and IoT to revolutionise energy management in the UAE, focusing on sustainable, smart solutions and regional decarbonisation targets.
Moro Hub, the data solutions hub operated under Digital DEWA—the digital branch of Dubai Electricity and Water Authority (DEWA)—has recently cemented an important partnership with Univers, a globally recognized leader in AI and IoT energy solutions. This collaboration was formalized through a Memorandum of Understanding (MoU) signed at WETEX 2025 held at Dubai World Trade Centre. The aim? To push forward the digital transformation of the UAE’s energy landscape by leveraging advanced technologies to boost sustainability and streamline operations.
The agreement was signed by Eng. Marwan Bin Haidar, who is Vice Chairman and Group CEO of Digital DEWA, and Maher Chebbo, Managing Director for Europe at Univers. This partnership really underlines a shared goal to use AI and IoT innovations to fundamentally change how energy is produced, managed, and optimized. In particular, the focus is on deploying AI-driven analytics to support renewable sources like solar and wind energy, which should help in predictive maintenance, enhancing operational efficiency, and cutting costs.
Moro Hub and Univers are also working together to develop smart controls for storing renewable energy—these are pretty crucial in making systems more reliable and efficient. The scope is quite broad, extending to managing energy for commercial and industrial sectors, with special attention to optimizing HVAC systems and reducing carbon footprints. They’re also planning on implementing AI-supported microgrids and flexible energy management systems. All of these efforts align well with the UAE’s goals for clean energy and the broader regional push towards the energy transition.
Commenting on the partnership, Eng. Marwan Bin Haidar highlighted its strategic importance, saying it’s a “pivotal step” toward advancing digital innovation that serves sustainability objectives. He pointed out that AI and IoT could truly revolutionize energy systems and help drive the UAE’s clean energy ambitions. Meanwhile, Maher Chebbo noted that the UAE is leading the way in renewable energy innovation, and he emphasized that their collaboration reflects a shared belief that AI is a vital enabler in the global energy shift. Univers has a lot of experience, managing over 845 gigawatts of renewable energy projects worldwide, and combined with Moro Hub’s pioneering digital capabilities, this partnership could really make a big difference regionally in sustainable energy efforts.
This new strategic alliance is part of Moro Hub’s broader initiatives to strengthen the UAE’s digital infrastructure and develop smart cities. Over the past year, Moro Hub has actively pursued multiple partnerships aimed at speeding up digital transformation across various sectors. For example, earlier in 2025, Moro Hub teamed up with Intelligent Process Solutions (IPS) to upgrade software solutions for electrical utilities. That project focuses on improving operational efficiencies and offering better experiences for customers, supporting the UAE’s vision for a smarter, more sustainable power grid. Industry research suggests that the UAE’s energy sector is expected to grow at a compound annual growth rate (CAGR) of about 14% over the next five years, with industrial energy management systems being a major growth driver.
In another move, Moro Hub signed an agreement with OpenText™, a global leader in information management, which allows for the resale of a wide range of AI-powered solutions across the UAE. The aim is to provide organizations with cutting-edge tools for content management, digital experience, security, and analytics — all crucial for modernizing operations under the UAE’s “We the UAE 2031” vision. Experts believe AI could contribute over $320 billion to the Middle Eastern economy by 2030, which really underscores how these partnerships are key to the country’s digital growth.
Moro Hub has also expanded its digital innovation footprint through memoranda with regional companies such as Urbi, focused on IoT-based smart city initiatives, and Rise Technologies, which aims to develop AI applications using Moro Hub’s green data centers powered entirely by renewable energy from the Mohammed bin Rashid Al Maktoum Solar Park. These collaborations support the UAE’s commitment to sustainable urban development and building resilient energy systems.
The Moro Hub-Univers partnership brings advanced AI and IoT solutions tailored specifically for the Middle East’s unique energy challenges like grid flexibility, decarbonization, and optimizing energy efficiency in both commercial and industrial settings. By combining global AI expertise with local digital innovation, the alliance aims to speed up the UAE’s clean energy transition and help achieve its Net Zero by 2050 goal. It’s pretty interesting, right? Both Moro Hub and Univers are aligning themselves with the UAE’s ambition to be a world leader in sustainable energy—finding smarter, more cost-effective ways to cut carbon emissions and move toward a greener future.
This partnership marks a significant milestone within a larger ecosystem of technological collaborations designed to meet the evolving demands of energy management, especially as the world shifts toward renewable sources. It also underlines the essential role that AI and IoT technologies play—not only in improving system performance but also in creating smarter, greener cities in the UAE and beyond.
Source: Noah Wire Services
- https://25h.app/2025/10/06/%D9%85%D9%88%D8%B1%D9%88-%D8%AA%D8%AA%D8%B9%D8%A7%D9%88%D9%86-%D9%85%D8%B9-univers-%D9%84%D8%AA%D8%B9%D8%B2%D9%8A%D8%B2-%D8%A7%D8%A8%D8%AA%D9%83%D8%A7%D8%B1%D8%A7%D8%AA-%D8%A7%D9%84%D8%B0/ – Please view link – unable to able to access data
- https://teletimesinternational.com/2025/moro-hub-univers-ai-iot-energy-innovations-across-uae/ – Moro Hub, a subsidiary of Digital DEWA, has signed a strategic Memorandum of Understanding (MoU) with Univers, a global leader in Artificial Intelligence (AI) and Internet of Things (IoT) solutions for energy. The partnership was signed between Eng. Marwan Bin Haidar, Vice Chairman and Group CEO of Digital DEWA, and Maher Chebbo, Managing Director, Europe at Univers, on the sidelines of WETEX 2025, held from 30th September to 2nd October at Dubai World Trade Centre. This collaboration aims to drive digital innovation in the service of sustainability by leveraging AI and IoT to reshape energy generation, management, and optimisation. By combining their expertise, Moro Hub and Univers seek to contribute significantly to the UAE’s clean energy agenda and create solutions applicable across the Middle East. The partnership focuses on deploying advanced AI-driven technologies to enhance renewable energy, storage, electrification, and commercial and industrial energy management. Innovative applications include AI analytics for solar and wind energy to enable predictive maintenance, operational optimisation, and cost reduction, as well as AI-enabled monitoring and control for renewables and storage to improve reliability and efficiency. The collaboration also extends to commercial and industrial energy management, focusing on areas such as HVAC optimisation, carbon footprint reduction, AI-driven microgrids, and flexibility management. Maher Chebbo, Managing Director, Europe at Univers, highlighted the UAE and the Middle East’s role at the forefront of renewable energy innovation, stating that the partnership reflects a shared belief that AI is a powerful enabler of energy transition. By leveraging Univers’s global experience in managing 845 GW of renewable energy and Moro Hub’s digital innovation capabilities, they aim to accelerate the region’s journey toward a more sustainable, intelligent energy future. The MoU underscores the shared vision of Moro Hub and Univers to contribute meaningfully to the UAE’s ambition of becoming a global clean energy leader and to support the nation’s Net Zero by 2050 strategic initiative. By combining Moro Hub’s strength in digital transformation with Univers’ expertise as the global leader in AI for Energy, the partnership promises to create powerful synergies that will accelerate the energy transition while unlocking smarter, more cost-effective pathways to decarbonisation in the region.
- https://www.morohub.com/media-and-news/news/2025/04/moro-hub-and-intelligent-process-solutions-ips-sign-strategic-partnership-to-accelerate-digital-transformation-in-electrical-utilities – Moro Hub, a subsidiary of Digital DEWA, the digital arm of Dubai Electricity and Water Authority (PJSC), signed a Memorandum of Understanding (MoU) with Intelligent Process Solutions (IPS), a comprehensive software company for the rapid digital transformation of electrical power grids. The agreement was signed between Mohammed Almalik, Chief Information Security Officer of Moro Hub, and Michael Schneider, Chief Executive Officer of IPS, at Middle East Energy, Dubai 2025, held at Dubai World Trade Centre. This partnership aims to revolutionise software solutions for the electrical utilities sector by combining IPS’ advanced software tools with Moro Hub’s domain expertise. The collaboration is set to empower utility providers to boost operational efficiency, enhance data utilisation, and deliver exceptional customer experiences. Mohammed Bin Sulaiman, CEO of Moro Hub, stated that the partnership enables them to accelerate contributions to the UAE’s vision of becoming a global leader in sustainable innovation. Together with IPS, they aim to redefine service delivery standards and introduce powerful AI innovations tailored for the evolving needs of utility providers. The UAE energy market is projected to grow at a compound annual growth rate (CAGR) of approximately 14% over the next five years, primarily driven by the industrial energy management systems segment. Utility companies are increasingly investing in artificial intelligence (AI) to enhance operational efficiency across the energy sector. Additionally, strategic partnerships have been identified as a key driver for improving service provision efficiency. Research indicates that top-performing companies are 4.2 times more likely to utilise managed services partnerships for strategic advantage, leading to a 43-percentage-point performance premium over those focusing solely on cost savings. As part of the agreement, Moro Hub will also provide technical support services, ensuring business continuity and consistent service standards for utility companies across the region. This proactive support model further strengthens the client-centric approach both companies are committed to. Michael Schneider, CEO of IPS, expressed excitement about the partnership, stating that it represents a transformative step toward revolutionising the software solution landscape for electrical utilities. Together, they will harness cutting-edge technologies and enhanced support mechanisms that empower clients to navigate the complexities of the modern utility market. The strategic alliance underscores a shared commitment to technological innovation and sustainable energy solutions, aligning with regional government vision for smart city development and next-generation utility infrastructure.
- https://www.morohub.com/media-and-news/news/2025/06/moro-hub-signs-strategic-agreement-with-opentext-to-accelerate-digital-transformation-across-uae – Moro Hub, a subsidiary of Digital DEWA, the digital arm of Dubai Electricity and Water Authority (PJSC), announced a strategic agreement with OpenText™, the global leader in Information Management solutions. The agreement empowers Moro Hub to resell OpenText’s comprehensive portfolio of AI-enabled solutions and services across the UAE, reinforcing both companies’ commitment to driving digital transformation in alignment with the ‘We the UAE 2031 Vision. Through this collaboration, Moro Hub will offer public and private sector organisations access to OpenText’s best-in-class technologies, including solutions for Content Services, Digital Experience, Security, and advanced Analytics. These offerings will enable customers to modernise operations, enhance data-driven decision-making, and meet the growing demands of a digitally connected world. Mohammed bin Sulaiman, CEO of Moro Hub, expressed excitement about working with OpenText, stating that the agreement not only strengthens their service offering but also contributes directly to the UAE’s smart infrastructure development, setting new benchmarks in efficiency, security, and sustainability. With AI adoption in the Middle East expected to contribute over $320 billion to the regional economy by 2030, this partnership positions Moro Hub and OpenText at the forefront of innovation, enabling the delivery of secure, intelligent, and scalable services to businesses and government entities. Harald Adams, Sales Vice President of Emerging Markets at OpenText, highlighted the shared vision to empower organisations in the UAE to drive innovation through AI-powered technologies. Together, they aim to support national digital transformation efforts and deliver secure, intelligent solutions that enable future-ready operations. Moro Hub is a key digital transformation enabler in the UAE, and OpenText is proud to collaborate with them to help customers modernise and achieve better outcomes. Moro Hub’s state-of-the-art data centres—the first in the world to be fully powered by solar energy—align with the UAE’s sustainability and innovation goals. Combined with OpenText’s leadership in Information Management, this partnership is set to revolutionise the way businesses in the region leverage technology to achieve operational excellence and digital resilience.
- https://www.morohub.com/media-and-news/news/2024/10/moro-hub-and-urbi-collaborate-to-drive-smart-city-initiatives-through-integrated-iot-solutions – Moro Hub, a subsidiary of Digital DEWA, the digital arm of Dubai Electricity and Water Authority (PJSC), signed a Memorandum of Understanding (MoU) with Urbi, a regional comprehensive geospatial solutions provider. The MoU was signed by Mohammad Bin Sulaiman, CEO of Moro Hub, and Pavel Mochalkin, CEO of Urbi at GITEX Global 2024, held from 14th to 18th October at Dubai World Trade Centre. This strategic partnership aims to accelerate the development and implementation of smart city initiatives by offering advanced IoT (Internet of Things) solutions to enhance operational efficiency for businesses across the UAE. Under the terms of the agreement, Moro Hub and Urbi will jointly develop and deploy cutting-edge IoT solutions that address the complex challenges of urbanisation. The partnership will focus on integrating smart technologies across key sectors, including transportation, energy management, waste management, and public safety. By harnessing the power of IoT, the collaboration will enable real-time data collection and analysis, providing actionable insights to enhance operations for businesses and optimise city operations. As part of this partnership, Moro Hub and Urbi will work closely with government entities and businesses to implement pilot projects and scalable IoT solutions across the UAE. The MoU sets the stage for ongoing collaboration, with both parties committed to exploring new opportunities and expanding their smart city initiatives.
- https://www.morohub.com/media-and-news/news/2024/10/moro-hub-and-rise-technologies-collaborate-to-drive-digital-transformation/ – Moro Hub, a subsidiary of Digital DEWA, the digital arm of Dubai Electricity and Water Authority (PJSC), signed a Memorandum of Understanding (MoU) with Rise Technologies. The MoU was signed by Mohammad Bin Sulaiman, CEO of Moro Hub, and Mohammed Gharaibeh, CEO of Rise Technologies at GITEX 2024, held from 14th to 18th October at Dubai World Trade Centre. This partnership aims to explore and develop advanced AI-driven use cases utilising Moro Hub’s cutting-edge infrastructure at the green data centre. Under this strategic MoU, both companies will explore artificial intelligence (AI), cloud computing, and GPU-accelerated technologies that will enhance operational efficiencies and drive innovation within Rise Technologies’ customer base. Moro Hub’s sustainable green data centre, powered by renewable energy, will serve as the backbone for developing, testing, and deploying AI use cases that address the unique needs of Rise Technologies’ diverse customer portfolio. Mohammad Bin Sulaiman, CEO of Moro Hub, expressed pleasure in joining forces with Rise Technologies for this collaboration, stating that the partnership is a bold stride towards shaping a smarter, greener future, where cutting-edge AI solutions and sustainability converge. With their state-of-the-art, green data centre located at Mohammed Bin Rashid Al Maktoum Solar Park, they aim to set new benchmarks for Rise Technologies’ diverse portfolio. The agreement reflects a shared vision of creating a sustainable and digitally enabled future, as both parties will work closely to develop solutions that support Rise Technologies’ digital transformation objectives. Mohammed Gharaibeh, CEO of Rise Technologies, highlighted the excitement about entering into this strategic partnership with Moro Hub, which will enable them to use their expertise in artificial intelligence and digital solutions for driving digital transformation of their wide range of customers. This collaboration is a cornerstone in their vision to redefine AI-driven innovation while aligning with the UAE’s ambitious sustainability agenda. Together, they are equipped to unlock unprecedented value, enhancing operational efficiencies and driving impactful change across sectors. This MoU represents a significant step forward in powering collaboration between tech innovators, marking the beginning of a new era.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
10
Notes:
The narrative is fresh, with no prior publications found. The partnership was announced on October 6, 2025, and is not recycled content. The MoU was signed at WETEX 2025, held at Dubai World Trade Centre from September 30 to October 2, 2025. ([teletimesinternational.com](https://teletimesinternational.com/2025/moro-hub-univers-ai-iot-energy-innovations-across-uae/?utm_source=openai))
Quotes check
Score:
10
Notes:
Direct quotes from Eng. Marwan Bin Haidar and Maher Chebbo are unique to this narrative, with no earlier matches found. This suggests original or exclusive content. ([teletimesinternational.com](https://teletimesinternational.com/2025/moro-hub-univers-ai-iot-energy-innovations-across-uae/?utm_source=openai))
Source reliability
Score:
8
Notes:
The narrative originates from Teletimes International, a regional news outlet. While it is not as globally recognized as some other sources, it is a legitimate news outlet. The partnership details are corroborated by other reputable sources, such as the official Moro Hub website. ([teletimesinternational.com](https://teletimesinternational.com/2025/moro-hub-univers-ai-iot-energy-innovations-across-uae/?utm_source=openai))
Plausability check
Score:
10
Notes:
The claims about the partnership between Moro Hub and Univers align with the UAE’s strategic focus on digital transformation and clean energy. The narrative includes specific details about the MoU, the signatories, and the objectives of the partnership, which are consistent with the UAE’s Net Zero by 2050 ambition. ([teletimesinternational.com](https://teletimesinternational.com/2025/moro-hub-univers-ai-iot-energy-innovations-across-uae/?utm_source=openai))
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative is fresh, with no prior publications found. Direct quotes are unique, suggesting original content. The source is a legitimate news outlet, and the claims are plausible and consistent with the UAE’s strategic initiatives. Therefore, the narrative passes the fact-checking criteria with high confidence.
