Ericsson and UAE telecom operator du partner to introduce Ericsson Connected Recycling, a pioneering platform aimed at transforming waste flows into valuable resources and supporting the UAE’s sustainability goals through digitalisation.
Ericsson and UAE telecom operator du have teamed up in a commercial reseller deal aimed at pushing forward the circular waste economy in the region through digital innovation. Essentially, their collaboration focuses on the launch of Ericsson Connected Recycling (ECR), which is a pioneering platform designed to digitalise and connect the reverse supply chain. This platform really seeks to transform the traditional waste flows—usually headed straight to landfills—into circular material flows by enabling digital traceability and making it easier to trade secondary raw materials derived from waste.
So, du plans to introduce the ECR platform with Alshaya Group—the well-known retail and hospitality giant—as its first customer. This is a pretty big step in changing how waste management works, especially within the UAE’s hospitality industry. The ECR platform comprises an app, a web portal, and a marketplace, which together provide comprehensive tracking, optimization, and monetization of waste streams. The app offers real-time updates on waste flows, helping ensure transparency from collection, sorting, all the way to recycling. On the other hand, the web portal gives critical insights—based on data—that help optimize the entire reverse supply chain, making it both more efficient and better for the environment. Meanwhile, the marketplace connects buyers and sellers of recycled materials, turning waste into a valuable resource instead of just a disposal problem.
This initiative ties in quite closely with the UAE’s Green Agenda 2030, as it supports circularity, encourages sustainability, and aims to lessen environmental impact. Ericsson states that the platform gives decision-makers accurate environmental reporting, along with financial performance metrics. It’s also designed to be scalable across different waste types—like Waste from Electrical and Electronic Equipment (WEEE) and metals. The example of its use in hospitality shows how sectors can get real-time visibility and traceability over recovered materials—an important leap forward in circular economy practice, especially for a resource-heavy place like the UAE.
This effort really reflects a global trend—industry collaborations and innovative models that aim to improve waste management. For instance, Ericsson’s partnerships across Europe highlight similar goals. In Sweden, Ericsson is working with Boliden and the IVL Swedish Environmental Research Institute to boost circularity in electronic waste within the telecom sector. Their joint project, supported by Sweden’s innovation agency Vinnova, is all about mapping out the lifecycle of outdated telecom gear and tracking valuable materials like copper and precious metals through recycling facilities. This project aligns with Sweden’s goal of achieving net-zero emissions.
Plus, Ericsson’s collaboration with TOMRA showcases how reverse vending and sorting tech helps ensure beverage containers are continuously recycled into new products. These efforts make it easier for manufacturers and retailers to trace materials and promote circularity. It’s all about using connectivity and data to turn waste into profit and less landfill matter, which are central themes in the new agreement between du and Ericsson for the UAE.
Earlier news confirmed that the Ericsson Connected Recycling platform is offered as a Software-as-a-Service (SaaS), which makes it easier to access and integrate into existing operations. During GITEX Global 2023, Ericsson and du announced plans to roll this platform out across the UAE, supporting the country’s goal of building a sustainable future by reducing waste and its environmental footprint. Moreover, Ericsson also signed a Memorandum of Understanding with iot squared—belonging to Saudi Arabia’s stc Group—earlier this year, to bring ECR as an SaaS offering to Saudi Arabia. This move highlights how scalable and relevant the platform is within the region.
The UAE’s push for the circular economy is part of a broader regional and global movement. Across the world, digital tools and cross-sector collaborations are proving crucial in achieving sustainable development goals. The ECR platform exemplifies how technology is revolutionizing waste management by providing data-driven insights that boost transparency, sustainability, and profitability. As the hospitality sector adopts these innovations, this partnership—between Ericsson, du, and Alshaya—might serve as a blueprint for other industries aiming to improve resource recovery and help the UAE inch closer to its ambitious sustainability targets.
All in all, this agreement really highlights how digital solutions can transform waste into viable raw materials. Companies like Ericsson and du are leading the way in reshaping resource management, cutting down on landfill reliance, and supporting the UAE’s long-term vision for environmental responsibility—pretty impressive, right?
Source: Noah Wire Services
- https://techafricanews.com/2025/10/17/ericsson-and-du-sign-agreement-to-drive-circular-waste-economy-through-digital-innovation/ – Please view link – unable to able to access data
- https://www.ericsson.com/en/press-releases/5/2025/du-launches-ericsson-connected-recycling-in-the-uae-with-alshaya-group – Ericsson and du have signed a commercial reseller agreement to transform the UAE’s waste-to-landfill flows into circular waste material flows by supporting digital traceability and trading of secondary raw materials from waste to new products. As part of the agreement, du will launch the Ericsson Connected Recycling (ECR) platform with AlShaya Group as their inaugural customer. ECR is an end-to-end solution that digitalises and connects the reverse supply chain to empower circularity, offering an app, web portal, and marketplace for comprehensive traceability, optimisation, and monetisation of waste streams.
- https://www.ericsson.com/en/press-releases/3/2025/boliden-ivl-and-ericsson-collaborate-for-e-waste-circularity-in-telecom-industry – Boliden, IVL Swedish Environmental Research Institute, and Ericsson are collaborating to enhance the visibility of circular electronic waste management in the telecom industry. Their joint efforts aim to accelerate the transformation of Swedish industry toward achieving net-zero emissions. This initiative is supported by Sweden’s innovation agency, Vinnova, as part of a Net Zero Industry Programme. The collaboration focuses on mapping the value chain of outdated telecom equipment and conducting practical trials in tracking copper and precious metals through the recovery and recycling processes at Boliden’s e-waste facility in Rönnskär, Sweden.
- https://www.ericsson.com/en/press-releases/2024/6/ericsson-and-tomra-join-forces-in-new-circular-solutions-for-waste-materials – Ericsson and TOMRA are collaborating to improve waste streams and minimise the environmental impact of waste. This partnership enables circularity through connectivity and improved access to trusted data, allowing materials to be traceable from end to end. TOMRA’s reverse vending machines collect, sort, and process used beverage containers to be continually reused and recycled back into new bottles and cans. Ericsson’s Connected Recycling (ECR) platform offers traceability and trading of waste materials back into new products. The combined technologies demonstrate how producers and retailers can monetise their waste as resources and significantly improve their environmental impact by enabling circularity instead of waste to landfill and incineration.
- https://www.ericsson.com/en/press-releases/5/2023/ericsson-and-du-offer-ericsson-connected-recycling-platform-in-uae – Ericsson and du have signed a partnership agreement at GITEX Global 2023 to offer the Ericsson Connected Recycling platform as a Software-as-a-Service in the United Arab Emirates (UAE). The platform contributes to shaping a sustainable future and eliminating the impact of waste. The partnership aligns with the UAE Green Agenda 2030. Ericsson Connected Recycling is an end-to-end platform that provides comprehensive traceability and transparency, optimisation, and the possibility to monetise waste streams. It also offers powerful sustainability reporting to gain valuable recycling insights that can help optimise operations and empower circularity.
- https://www.ericsson.com/en/press-releases/5/2024/ericsson-and-beyon-renew-mou-strengthening-sustainability-and-circular-economy-efforts – Ericsson and Beyon have renewed their collaboration to expand their joint sustainability initiatives and circular economy practices for building energy-efficient networks in Bahrain. The Memorandum of Understanding (MoU) aimed to reduce Beyon’s environmental footprint by addressing energy consumption and carbon emissions on live networks operated by Batelco, part of the Beyon Group, using Ericsson’s sustainable solutions. Implementation of this MoU has resulted in a 30 percent energy reduction on Batelco’s network by deploying Ericsson’s 5G Radio Access Network product, Radio 6646, a triple-band, tri-sector radio that can do the job of nine radios.
- https://www.ericsson.com/en/press-releases/5/2024/ericsson-and-iot-squared-sign-mou-at-mwc-2024-to-transform-saudi-arabias-waste-landscape – Ericsson and stc Group’s iot squared have signed a Memorandum of Understanding (MoU) at Mobile World Congress Barcelona 2024 to offer the Ericsson Connected Recycling (ECR) platform as a Software-as-a-Service in the Kingdom of Saudi Arabia. The partnership will increase awareness of the importance of waste management and contribute to shaping a more sustainable future in the country. Ericsson Connected Recycling is an end-to-end platform that addresses the environmental impact of waste by digitalising the reverse supply chains to enable optimisation, comprehensive traceability and transparency, and the possibility to monetise waste.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
10
Notes:
The narrative is fresh, with the earliest known publication date being October 17, 2025. The report is based on a press release, which typically warrants a high freshness score. No discrepancies in figures, dates, or quotes were found. The content has not appeared elsewhere within the past 7 days. The article includes updated data and does not recycle older material.
Quotes check
Score:
10
Notes:
No direct quotes were identified in the provided text.
Source reliability
Score:
6
Notes:
The narrative originates from TechAfrica News, a less well-known outlet. While the report cites a press release from Ericsson, the outlet’s credibility is uncertain due to its limited online presence. The report mentions Alshaya Group, which is a verifiable entity with a public presence.
Plausability check
Score:
8
Notes:
The claims about the Ericsson Connected Recycling platform and its collaboration with du and Alshaya Group are plausible and align with Ericsson’s known initiatives. The narrative lacks supporting detail from other reputable outlets, which raises some concerns. The language and tone are consistent with the region and topic. The structure is focused and relevant, without excessive or off-topic detail. The tone is formal and appropriate for a corporate announcement.
Overall assessment
Verdict (FAIL, OPEN, PASS): OPEN
Confidence (LOW, MEDIUM, HIGH): MEDIUM
Summary:
The narrative is fresh and based on a recent press release, but it originates from a less well-known outlet with uncertain credibility. While the claims are plausible and align with known initiatives, the lack of supporting detail from other reputable outlets raises concerns. The language and tone are appropriate, and the structure is focused and relevant.
