**Dubai**: Olive Green Academy debuts as the UAE’s first influencer school combining AI with sustainability education. Certified courses empower creators to drive authentic environmental awareness, aligning digital influence with global climate goals and reinforcing Dubai’s leadership in innovation and climate action.
A new educational initiative in the UAE, the Olive Green Academy (OGA), aims to transform the landscape of social media influencers by focusing on environmental advocacy through a unique blend of education, innovation, and sustainability. Officially launched at the SEE Institute in The Sustainable City, Dubai, OGA is notable for being the region’s inaugural influencer academy that integrates artificial intelligence with a commitment to sustainable practices.
OGA’s mission is to bridge the gap between cutting-edge AI technologies and practical sustainability expertise. The academy seeks to assist content creators in establishing authentic, purpose-driven brands that can contribute positively to global challenges such as climate change. As discussions around AI’s role in society gain momentum, OGA positions itself at the forefront of these conversations, advocating for responsible AI usage that aligns with humanity’s interests.
The official launch featured an engaging panel discussion that brought together influential figures from the UAE’s influencer sector. Participants examined the changing role of digital creators in raising environmental consciousness and debated the potential of social media content as a catalyst for positive change in a world facing climate urgency.
Nadeen Ayoub, co-founder of OGA, emphasised the academy’s vision during the panel. “At OGA, we believe influencers and content creators hold the power to inspire true environmental action,” she stated. “Our academy is not just focusing on growing audiences but growing impact—and now, with the rise of AI, we can harness it to help create positive change in the world.”
OGA offers a variety of professionally-oriented courses that are certified by the Knowledge and Human Development Authority (KHDA). These programs cater to both established influencers and those aspiring to enter the field. Key offerings include the Certified Sustainability Content Creator and the Professional Certificate in Sustainability Communication. Participants will learn to transform sustainability topics into engaging content, utilise AI tools to enhance production and reach, and produce reports in accordance with Global Reporting Initiative (GRI) and Environmental, Social, and Governance (ESG) standards.
By establishing itself as a pioneer in this arena, OGA not only aims to elevate the standards of influencer marketing but also reinforces Dubai’s reputation as a global leader in innovation and climate action. As the academy continues to unfold its offerings, it sets a significant precedent for how media, technology, and advocacy can effectively intertwine to foster meaningful impact.
Source: Noah Wire Services
- https://www.thenationalnews.com/uae/education/2022/10/14/abu-dhabi-launches-new-drive-to-boost-environmental-awareness/ – This article discusses the e-Green initiative launched by the Environment Agency Abu Dhabi to educate the public about environmental issues, aligning with OGA’s mission to promote environmental advocacy through education.
- https://www.thenationalnews.com/uae/education/2022/10/14/abu-dhabi-launches-new-drive-to-boost-environmental-awareness/ – The e-Green initiative aims to educate the public about the environment, similar to OGA’s focus on environmental advocacy through education.
- https://www.thenationalnews.com/uae/education/2022/10/14/abu-dhabi-launches-new-drive-to-boost-environmental-awareness/ – The e-Green initiative aims to educate the public about the environment, similar to OGA’s focus on environmental advocacy through education.
- https://www.thenationalnews.com/uae/education/2022/10/14/abu-dhabi-launches-new-drive-to-boost-environmental-awareness/ – The e-Green initiative aims to educate the public about the environment, similar to OGA’s focus on environmental advocacy through education.
- https://www.thenationalnews.com/uae/education/2022/10/14/abu-dhabi-launches-new-drive-to-boost-environmental-awareness/ – The e-Green initiative aims to educate the public about the environment, similar to OGA’s focus on environmental advocacy through education.
- https://www.thenationalnews.com/uae/education/2022/10/14/abu-dhabi-launches-new-drive-to-boost-environmental-awareness/ – The e-Green initiative aims to educate the public about the environment, similar to OGA’s focus on environmental advocacy through education.
- https://menews247.com/olive-green-academy-launches-from-the-sustainable-city-the-uaes-first-platform-empowering-influencers-through-sustainability-and-ai/ – Please view link – unable to able to access data
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
8
Notes:
The information appears to be current, focusing on a recent launch event. However, without specific dates or comparisons with past news, it’s difficult to confirm if the content is entirely new or recycled.
Quotes check
Score:
6
Notes:
Nadeen Ayoub’s quote is directly referenced but could not be verified against earlier online sources. This suggests it might be an original statement but lacks external confirmation.
Source reliability
Score:
4
Notes:
The narrative originates from MENews247, which is not as well-established as major news outlets like BBC or Reuters. Its reliability is uncertain without further background.
Plausability check
Score:
8
Notes:
The claims about the Ole Green Academy and its mission to integrate AI and sustainability are plausible, given the growing interest in these areas. However, specific details about its impact or long-term success cannot be verified.
Overall assessment
Verdict (FAIL, OPEN, PASS): OPEN
Confidence (LOW, MEDIUM, HIGH): MEDIUM
Summary:
The narrative appears to be relatively fresh, but its origin and quotes could not be thoroughly verified. While plausibly related to current interests in AI and sustainability, the source’s reliability is uncertain.
