The Integrated Transport Centre (Abu Dhabi Mobility), part of the Department of Municipalities and Transport, has earned significant acclaim for its Modelling and Analytic Framework, STEAM+. This project recently won the prestigious GOVTech 2025 Innovation Award in the Smart City category, recognising technological advances that enhance public services and promote a smart, digital government. The STEAM+ system leverages artificial intelligence (AI) and big data analytics to process billions of data points, offering deep insights into current and future mobility patterns in Abu Dhabi. These insights are instrumental in guiding urban transport planning and improving infrastructure efficiency across the emirate.
STEAM+ plays a crucial role in assessing proposed development projects and policy initiatives aimed at sustainable transport. Its impact includes easing traffic congestion, reducing travel times, boosting road safety, and encouraging greener mobility alternatives. The award highlights the UAE’s commitment to sustainable and innovative urban development by improving quality of life, advancing environmental stewardship, enhancing urban management, driving digital economic growth, and strengthening public trust through smart solutions.
This accolade adds to a string of international recognitions for STEAM+. For instance, the system recently won the Seoul Smart City Prize in the Tech-InnovaCity category, a global honour that celebrates pioneering smart city projects. The award highlights the framework’s use of multimodal analysis and AI to understand mobility networks and forecast transportation trends, further supporting informed decision-making. Additionally, the STEAM+ framework was recognised with a Gold Award for Innovation in Government Services at the Middle East & North Africa Stevie Awards, where the Integrated Transport Centre secured 13 awards overall for its contributions to transport sector innovation.
Further emphasising STEAM+’s capabilities, it has also received an award in the Decision-Making category at the UAE AI Awards. The system processes over 70 billion data matrices, allowing it to categorise and synthesise vast quantities of information to anticipate shifts in transportation demand and population needs. This data-driven approach supports effective transportation investments and policy formation within Abu Dhabi, underpinning the emirate’s efforts to build a smart, integrated, and sustainable transport system.
The Integrated Transport Centre’s achievements with STEAM+ enhance its reputation as a leader in deploying cutting-edge technologies to develop advanced transport infrastructure in Abu Dhabi. These accolades collectively showcase the significant progress the emirate has made towards establishing itself as a global frontrunner in smart city innovation and sustainable urban mobility.
📌 Reference Map:
- Paragraph 1 – [1], [4], [6]
- Paragraph 2 – [1], [4]
- Paragraph 3 – [2], [6]
- Paragraph 4 – [3], [5]
- Paragraph 5 – [4]
- Paragraph 6 – [1], [2], [3], [4]
Source: Noah Wire Services
- https://www.gccbusinessnews.com/itc-bags-govtech-2025-innovation-award/ – Please view link – unable to able to access data
- https://www.mediaoffice.abudhabi/en/transport/integrated-transport-centre-abu-dhabi-mobility-wins-seoul-smart-city-prize/ – The Integrated Transport Centre (Abu Dhabi Mobility) of the Department of Municipalities and Transport (DMT) has been awarded the Seoul Smart City Prize in the Tech-InnovaCity category for its Modelling and Analytic Framework STEAM+. This advanced multimodal tool utilises big data analytics and AI technologies to understand current mobility network conditions and people’s movement behaviours, in addition to forecasting the future of the transportation system, which supports the decision-making process. The Seoul Smart City Prize honours leading cities and projects that contribute to shaping the smart future of cities worldwide. ([mediaoffice.abudhabi](https://www.mediaoffice.abudhabi/en/transport/integrated-transport-centre-abu-dhabi-mobility-wins-seoul-smart-city-prize/?utm_source=openai))
- https://stevieawards.com/mena/integrated-transport-center-abu-dhabi-united-arab-emirates-steam-strategic-transportation-1 – The Integrated Transport Centre (ITC) of Abu Dhabi has been recognised at the Middle East & North Africa Stevie Awards, receiving 13 awards, including four Gold Awards. Notably, the Gold Award in the Innovation in Government Services category was awarded for the Abu Dhabi Strategic Transport Model (STEAM+) Project, an advanced multimodal tool for predicting transport demand rates using AI and big data analytics. ([stevieawards.com](https://stevieawards.com/mena/integrated-transport-center-abu-dhabi-united-arab-emirates-steam-strategic-transportation-1?utm_source=openai))
- https://www.khaleejtimes.com/uae/sheikh-mohammed-honours-winners-of-uae-ai-award – The Integrated Transport Centre (Abu Dhabi Mobility) received the award in the Decision-Making category for its STEAM+ integrated modelling and analysis system. This ecosystem serves as a key tool for informed decision-making and enhancing transportation investments within the emirate. Harnessing big data and AI, STEAM+ processes over 70 billion data matrices, categorising and merging them to support seamless decision-making. The system provides insights into current transportation patterns, identifies population needs, anticipates shifts in demand, and forecasts future developments in mobility across Abu Dhabi. ([khaleejtimes.com](https://www.khaleejtimes.com/uae/sheikh-mohammed-honours-winners-of-uae-ai-award?utm_source=openai))
- https://www.mediaoffice.abudhabi/en/transport/integrated-transport-centre-wins-13-awards-at-mena-stevie-awards/ – The Integrated Transport Centre (ITC) of the Department of Municipalities and Transport in Abu Dhabi has announced it won 13 awards at the Middle East & North Africa Stevie Awards, one of the most prominent international awards that recognises innovation in different fields. The ITC received four Gold Awards, six Silver Awards and three Bronze Awards in recognition of its innovative services, projects, and initiatives in the transport sector. In turn, this enhanced the quality of services provided to the public and contributed to establishing a smart, integrated, and sustainable transport system. ([mediaoffice.abudhabi](https://www.mediaoffice.abudhabi/en/transport/integrated-transport-centre-wins-13-awards-at-MENA-stevie-awards/?utm_source=openai))
- https://www.admobility.gov.ae/en/news/seoul-smart-city-prize – The Integrated Transport Centre (Abu Dhabi Mobility) Wins The Seoul Smart City Prize. In a new achievement that reflects the efforts of the Integrated Transport Centre (Abu Dhabi Mobility) of the Department of Municipalities and Transport, in adopting innovative solutions and smart technologies to support sustainable transport and develop urban services, the Abu Dhabi Mobility has been awarded The Seoul Smart City Prize in the Tech-InnovaCity category for its Modelling and Analytic Framework “STEAM+”. This advanced multimodal tool utilizes Big Data Analytics and AI Technologies to understand the current mobility network conditions and people’s movement behaviors, in addition to forecasting the future of the transportation system, which will support the decision-making process. ([admobility.gov.ae](https://admobility.gov.ae/en/news/seoul-smart-city-prize?utm_source=openai))
- https://www.admobility.gov.ae/en/news/innovation-award-for-its-salama-app-project – Abu Dhabi Mobility Received the Government Technology Innovation Award for its Salama App Project in the Category of Outstanding Mobile App of the Year. In a significant new achievement, Abu Dhabi Mobility (AD Mobility) has been awarded at the Government Technology Innovation Award “GovTech Innovation Awards 2024” for Salama App project in the category of Outstanding Mobile App of the Year. The Government Technology Innovation Award recognises the technological achievements of governmental, semi-governmental, and private entities leading digital transformation in the field of information technology. This is achieved by offering solutions, initiatives, and programmes aimed at enhancing user experiences and promoting digital services in the modern digital era, ultimately improving the quality of life in the United Arab Emirates. ([admobility.gov.ae](https://admobility.gov.ae/en/news/innovation-award-for-its-salama-app-project?utm_source=openai))
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
8
Notes:
The narrative mentions the GOVTech 2025 Innovation Award, which is a future event. The earliest known publication date of similar content is 4 November 2024, when the Integrated Transport Centre (Abu Dhabi Mobility) won the Seoul Smart City Prize. ([mediaoffice.abudhabi](https://www.mediaoffice.abudhabi/en/transport/integrated-transport-centre-abu-dhabi-mobility-wins-seoul-smart-city-prize/?utm_source=openai)) This suggests that the narrative is based on a press release, which typically warrants a high freshness score. However, the mention of a future award raises questions about the accuracy of the timeline.
Quotes check
Score:
7
Notes:
The narrative includes direct quotes attributed to His Excellency Abdulla Al Marzouqi, Director-General of the Integrated Transport Centre. A search reveals that similar quotes were used in the announcement of the Seoul Smart City Prize on 4 November 2024. ([mediaoffice.abudhabi](https://www.mediaoffice.abudhabi/en/transport/integrated-transport-centre-abu-dhabi-mobility-wins-seoul-smart-city-prize/?utm_source=openai)) This suggests that the quotes may have been reused, which could indicate recycled content.
Source reliability
Score:
6
Notes:
The narrative originates from GCC Business News, a source that is not widely recognised. The Integrated Transport Centre’s official website does not mention the GOVTech 2025 Innovation Award, raising questions about the authenticity of the award and the reliability of the source. Additionally, the narrative includes references to other reputable sources, such as the Abu Dhabi Media Office and the Stevie Awards, which adds credibility.
Plausability check
Score:
5
Notes:
The narrative makes a claim about winning the GOVTech 2025 Innovation Award, a future event. This is inconsistent with the current date of 23 June 2025, suggesting a potential error or misrepresentation. The use of recycled quotes from previous events further raises questions about the originality and accuracy of the content.
Overall assessment
Verdict (FAIL, OPEN, PASS): FAIL
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative presents a claim about winning the GOVTech 2025 Innovation Award, a future event, which is inconsistent with the current date. The use of recycled quotes from previous events and the lack of mention of the award on the Integrated Transport Centre’s official website raise significant concerns about the accuracy and originality of the content. The source’s reliability is also questionable due to its obscurity and the potential fabrication of the award.
